Time and time again, we get the horror stories from companies who have started a web project with the best of intentions only to see it end in disaster. A successful project is not something that can just be lucked into; it takes various components that all must be managed properly for execution. No matter what the size of the organization, everyone struggles with the same problems; using our internal team or hiring a partner, how much budget is there for the project, when can we expect to see the end product, and array of other questions that all have to be answered.
It has been my experience that these issues can be easily managed utilizing the 5 following tips:
1. Choose the right Partner
2. Formulate a Project Strategy
3. Project Manage the Design and Development
4. Online Marketing
5. Continual Refinement and Improvement
Choose the right Partner
As ridiculous as it sounds, one of the most common mistakes companies make is not choosing the right team for the job. Often the decision is based upon reasons that, while they may have some impact, overall would have been better served by thinking bigger picture. In order to select the right vendor you must consider several key factors when choosing an outside resource:
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