“My name is Khan and I am not a terrorist” – these were the words that continuously came out of Shahrukh Khan’s mouth in the critically acclaimed file “My name is Khan”. he plays the role of an autistic Muslim who gets lumped in with all the other terrorists because his name happened to be “Khan”. Sikhs too have had the misfortune of being placed in the same category as all the “terrorists” because of the ignorance of a few and the herd mentality of others.
Having been in the states for over 35 years – for the most part I have been sheltered and removed from the hatred and racism and racial profiling but every now and then – something little happens that goes to show you that we honestly have not learned or progressed as we would be led to believe. You might be asking what brings this on? What does this have to do with Internet/Affiliate Marketing?
Well it was at one of these conferences that set the wheels in motion which inevitably came to rear it’s ugly head today. At precisely 5:16 P.M. this fine Tuesday evening that I get a call from the 702 area code which you all know as Las Vegas. The call was from a detective who was conducting research on behalf of the amazingly, awesome, wonderfully accommodating, Rio Casino (I am certain you can sense my sarcasm in this).
It so happens that their security cameras caught a turbaned individual (me), “pacing” the casino floor and stopping to enter data into a “hand-held device”. Hmm – let me think for a moment – I am at a marketing conference where every single individual has an iPhone, Blackberry, Palm and I happened to be pacing, mapping and entering data – go figure. This is worst than the random check at the airport.
To the detectives credit – he was very pleasant to talk to and knew very well who the “Sikhs” were and what they stood for and he was just doing his job. However, the Rio Casino – I am sorry but you Suck! You have lost a paying customer who is in Vegas at the very least 2-3 times a year and for them to single out a turbaned individual like this – well it is flat out ridiculous. Unfortunately for you Rio – this is not one story that will stay in Vegas!
I call on my fellow marketers to tweet, retweet and retweet once more for good measure so they can at least start to understand and perhaps educate themselves on who we are and not make assumptions based on a person wearing a turban and carrying a Blackberry.
Trackbacks and pingbacks
No trackback or pingback available for this article.