If you’re running an affiliate marketing business, you’ve got a brand new, exciting tool for your marketing toolbox. It’s Google Buzz. If you combine Google Buzz with SEO techniques for targeting your niche markets, you are going to have yourself a tool so powerful that soon enough it will become a better affiliate marketing tool than Facebook and Twitter.
Why would Google Buzz be on the verge, already, of affiliate marketing outreach domination? There are a few different, combined reasons:
1. Google IS the search engine industry, which drives all affiliate marketing success. Google is utterly dominant even over Yahoo, and Bing will have a long way to go to take any significant market share away from it, too. If Google has an Buzz to rival Yahoo’s Buzz Up (and that’s exactly what it is), people are going to swarm to it because it carries the Google brand.
2. Anybody with a G-mail account was automatically placed into an Buzz account. G-mail is growing into a preferred e-mail account because of its superior organizational capabilities and because when you sign up for a G-mail account you instantly get ready access to creating a vast array of other new, free Google accounts such as an iGoogle customizable homepage, Google Documents, Google Labs (where you’ll also find some hot affiliate marketing tools), and Picasa online photo sharing.
3. All new smart phone clients with an Android automatically get set up with a G-mail account.
Now, that last detail alone is a very powerful thing for affiliate marketers today. Even if you are not one of those people who have a seemingly biological attachment to your smart phone, every single day more of your customers and prospects join the ranks of them. They are always on their Internet-capable 3G smart phones, and they want to see the latest “Buzz”.
What you can do in addition to signing up for a G-mail account and start networking with your fellow G-mailers is to start monitoring which people are Buzzing about a product that falls within one of your niche markets. Since many of these people are going to be Buzzing from their smart phones, they may be out and about actually seeing and touching products similar to those that you sell. Also, this means that you have 24-hour access to people, since they have made their Internet portable. Busy 3g-savvy professionals and young 20-something wives who go shopping and constantly refer to their phone can now be instantly accessed by you. No need to wait for them to get home and have some free time on the Internet on their computer. You can now nail them while they are on the go.
It’s simple enough: you find those people who are Buzzing about things that indicate to you that they are a good prospect. You just request a connection with them and then offer them a “free trial offer” or “free sample” of the very thing that they are excitedly iBuzzing about right now. They might even place an order right then and there from their phone!
In any event, you can start tracking those using Google Buzz to become active in finding a whole new set of niche market prospects. Then you can make a direct connection and BAM! Affiliate marketers’ hog heaven.
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