Over the past few years, Search Engine Marketing has gone from experimental business technique to must-have marketing program for businesses worldwide. It’s also one of the fastest evolving marketing channels with new discovery of methods, ideologies, and techniques that are implemented on nearly a daily basis. Ricky Ahuja, CEO and partner in Affiliate Venture Group out of Richmond, Virgina, stops by and explains what has happened in the search marketing industry and where he sees it going in the future.
During the course of the last few years, online business ventures have been doing all they can to generate sales. With the recession looming, they have attempted different forms of marketing to help increase sales, and Search Engine Marketing (SEM) has become one of the most popular choices for many of these companies. In a sixteen billion dollar industry, search engine providers have created an easy way to help individuals looking to buy new products and services.
Keeping this in mind, Search Engine Marketing has given a great way to improved online sales, but in recent times there have been some significant changes. Some of these changes have resulted in a change in how time and funds are being spent. What is becoming very apparent is that SEO and Pay-per-Click, while still very effective, aren’t the only search marketing trends that will increase your sales. There are some others you should take a moment to consider.
If you aren’t open to your customers for offline sales, your online advertising might not be as effective. In general, many customers are using online results to influence the way they spend their money offline. It is estimated by Forrester Research that close to $915 billion dollars spent in retail last year has been influenced by online advertising. In that same year, only around $155 billion was spent online with the same impression. Because of this, more companies are focusing on ways to offer their products offline as well.
While many online companies believe Google is the best solution for advertising dollars, it isn’t the only engine to focus on. Last year, …read more