October 2010

Monthly Archives

  • Fraud Fighter Extraordinaire to the Rescue

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    Like the Loch Ness Monster, I always heard stories about the “Chief Rain Maker” but never had the privilege to actually meet him (albeit virtually). There are those that talk a big game and others who come to play, well let me be the first one to tell you – he is no joke. He does what he says and has no fear in doing it. Held in high regards from his peers – I wanted to find out a bit more about the man behind Affpace.com and truly find out what drives him and what he is wanting to accomplish – here is his story:

    Pace, tell me a little bit about the person – not the affiliate marketing advocate. What’s your passion? What drives you?

    A few years ago, I would have told you that it was to make as much money as possible. In the last couple of years I looked back at my life and realized that I was focused too much on that goal and not on other things. It might seem very strange to people that I am still in this industry, and making money isn’t that important to me. Instead, I actually enjoy helping others with my blogs, finding solutions for the newbies who email me with advice and discovering new things about our industry.

    You have a very interesting story/perspective, one that needs to be told. How did you get into this industry?

    In the late 90’s I was working both in Law Enforcement, plus had a computer games network that I had created (FGN.com). An advertising company called Cybereps offered to buy it and I then became one of the owners of one of the first interactive advertising representative firms. Cybereps was bought by a public company a few years later. That was my intro into the industry.

    What was the main reason for your departure from Affiliate.com?

    Everyone keeps on asking me that, hoping that I’ll reveal some dirty dark secret about the “Spam King.” Despite the rumors that Scott Richter has a dark secret dungeon where he keeps illegal …read more

  • Mobile Marketing – When it actually works?

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    By 2012, an estimated 10 TRILLION text messages will be sent and delivered globally. Needless to say the future of SMS is indeed very bright. The global mobile advertising market will be valued at over $16 Billion by 2011.

    Having said that, I wanted to find out what some of the challenges may be with this genre and who better to ask than the guys over at Paradox M. They are one of the leaders in services for advertisers, permission based list owners, lead buyers, and marketers in need of assistance with their SMS marketing strategies, data monetization efforts, and customer acquisition requirements.

    Here is what I asked them:

    What is most important to Paradox M as an SMS marketer and a third party SMS opt-in list manager?

    First off, thanks for the invitation to be a guest on your blog this week, Ricky.

    Generally speaking our biggest concern regarding SMS marketing is the attitude of the mobile phone users toward the text message advertisements they receive.  As an SMS marketer using third party lists we lack the direct consumer relationship that other advertisers have with their subscribers.  If SMS marketing becomes a big source of complaints for cell phone carriers then there’s little doubt that the backlash will mainly hit the marketers like us who manage third party opt-in lists.  Naturally we do as much as possible to avoid consumer complaints.  One part of that effort to control complaints is the way we opt people out.  We use a global suppression list across all of our short codes and in house offers regardless of what short code or what particular campaign the mobile phone users opt out of.  For any readers who are not familiar with the term short code it is a mobile number considerably shorter than a typical telephone number that is used in text messaging and may sometimes spell out something chosen by the advertiser such as GOOGL or Fox24.  I’d like to let Michelle add more detail about how great the reward could be for SMS marketers and list owners if the suppression process is managed in this way.

    Thanks …read more

  • Affiliate Marketing is Overrated

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    I have had the pleasure of working with Mindy of CPADNA for nearly the last two years and I must say she has been the most professional and communicative AM I have worked with in a long long time. Her dedication and loyalty to her work is only surpassed by her love and devotion for her husband David. Her husband is a M1A1 Tank crewman for the US Marines. When I first met Mindy – he was deployed in Iraq and was totally amazing to me how she was still able to do her work with all the uncertainty of her husband being abroad. Well – here is their story, enjoy!

    1) How long have you guys been together? How did you meet?

    We have been together since December 2007. I proposed on April 25th, 2009. Got married on September 21st, 2009. We met in Mrs. Harris’s 10th grade math class. Mindy tells everyone she asked me for a pencil even though she had her own because she thought I was cute.

    2) David, why did you join the Marines? Where was your basic training? Where/when did you end up?

    I joined mostly because I was bored. My best friend already signed up and he took me with him to his recruiter and I talked to him and next thing you know I’m off to boot camp. I was at MCRD Paris Island, SC. for recruit training Feb 22nd, 2007 standing on the yellow foot prints. I graduated June 15th, 2007 and headed home for 10 days of leave. Mindy had a little too much to drink at my graduation party and confessed to my mother that she was madly in love with me. Then I headed to Camp Geiger, NC. for MCT (Marine Combat Training) for just under a month. Graduated on August 1st and headed to Ft Leonard Wood MO. for Military Police school. I got into a some trouble and was given a new job. Sept 2007 I headed to Fort Knox, KY. for Tank school, 3 months later I graduated and took leave for the holidays in …read more