Having recently launched its mobile network, Ad Mobix is quickly starting to make a name for itself. A division of AdCommunal.com, it is a performance-based ad agency where advertisers do not pay for impressions or clicks, but only pay for leads. Using proprietary technology and advanced tracking, AdMobix produces the maximum ROI for advertisers. Neil Raj, the founder of Ad Mobix was kind enough to take time out of his busy schedule and answer a few questions for the readers of RickyAhuja.com.
1) How did you get started in the industry?
Hmmm, where do i start – registered my first domain, portello.com, in 1996, promoting it via PPC on GOTO.com. Got a job at Azoogle Ads in 2004. After a few years at AZ, I moved on and helped build out the CPA division at BlueLithium, which later sold to Yahoo for 300 Million big ones.
2) What are you involved in these days, I hear through the grapevine that you are launching some mobile network?
We just launched AdMobix.com, a performance based ad network focusing on mobile traffic and mobile offers. We see the next forefront of digital advertising being on mobile devices, and we wanted to help initiate the CPA movement into mobile.
3) I have known you all for some time now and you seem like a close knit group, what do you account that to?
Rather than being all things to all people, we prefer to work with a select group and service them properly. At the end of the day, with all the players in this space, the differentiating factor boils down to who can take care of you (the client or the publisher) better. By working with select publishers, we have found that we can excel in service.
4) You guys run a very successful network already, what made you decide to launch Ad Mobix?
We found publishers were looking for additional sources of traffic and were moving to buying traffic on mobile platforms such as AdMob and InMobi. However, the constraint was there were not enough quality offers for them to promote. Since we use a proprietary custom platform, we …read more