Super Affiliates are bold, aggressive, risk takers and leaders (jury still out on this one). However, if you look at the way affiliates (especially Super Affiliates) are portrayed in our industry, you’d think they are all a bunch of irresponsible, how do I get laid, nitwits, who can only function behind the cloak of a blog or a network.
Consequently, many affiliates have no idea what it takes to be a Super Affiliate. They seek inappropriate role models and emulate the bad behavior that they see or read about on a regular basis. It is our duty as network owners and leaders to counter these negative images and grow a new generation of affiliates who are professional, respectful and willing to contribute to the industry in a positive way. Pace Lattin of Offer Vault says, “The industry needs to focus on professional performance based marketing and get away from the perception that we are lead by a bunch of gurus pushing their “get rich” systems. We need to take a step back from the porn star-like conventions and focus on guiding business principles.”
If we are to achieve this goal, we must start with the “man in the mirror”. I started my quest after the launch of Affiliate Venture Group. The greatest compliment that a network owner can get from his peers is “I want to be able to start a network just like yours.” That kind of pressure forces you to examine your business and identify ways to improve.
Over the last few years, I’ve discovered five traits that super affiliates possess:
- Integrity – Integrity is more than being honest. It’s a lifestyle set on striving towards moral excellence. They are the same person whether or not others are watching. They are trustworthy, dependable, and unwavering.
- Compassion – Compassion is sympathetic consciousness of others’ distress together with a desire to alleviate it. In other words, you feel compelled to help someone who is hurting. Affiliates aren’t often viewed as being compassionate, but it is a trait that helps us to become more connected to the people around us.
- Confidence – Many people confuse confidence with arrogance and self-centeredness. Real affiliates know the difference. Confidence is about being self-assured and self-aware. Confident affiliates have faith in their abilities and knowledge. They don’t need to tear others down in order to build themselves up. They earn people’s trust with their radiant, inner strength and knowledge of the industry. When they walk into the room, everyone takes notice.
- Self-control – Hardly a day goes by without rumblings about a high profile affiliate (or advertiser for that matter) that have been destroyed by involving themselves in fraud or scams. Too many affiliates lack the self-control. Self-control starts with focus and ridding yourself of distractions. Doing this isn’t easy because temptations lurk around every corner (or at least portrayed by some networks and publishers in this industry). Quality affiliates are able to control their desires and channel those energy info positive pursuits.
- Perseverance – Perseverance is the byproduct of self-control. It is courageous resistance against difficult circumstances. Perseverance is only developed through trials and tribulations (no not the free trials). Quality affiliates endure the trials and failures and emerge stronger, they never give up.
Acquiring and mastering all of these traits takes time, dedication and devotion. Our industry would benefit greatly if all affiliates and advertisers alike strove to possess them.
What do you think about these traits? Do you agree? Am I missing some? Comment below.