April 2011

Monthly Archives

  • missy1

    Women of Affiliate Marketing: Missy Ward

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    In my blog series Women of Affiliate Marketing – this one I would be willing to bet is one of the more recognizable and influential women around. I hold Missy in the same high regard as I do Shaw Collins and the rest of the Affiliate Summit clan for obvious reasons but I wanted to take this time and dig a little deeper and find out who truly she is. She was kind enough to do this for me so without further adieu – I bring to you the Missy Ward:

     

    1. Hi Missy, If you would be so kind, please tell us about yourself and what you are currently doing.

    [Missy] Sure, I’m the co-founder of Affiliate Summit, GeekCast.fm, VelocityNYC Press and AffStat.com; the Co-Editor-in-Chief of FeedFront Magazine; the Co-Publisher of Revenews.com; VP of Operations for MoneyMindedMoms.com and founder of AffiliateMarketersGiveBack.com. For a list of some of my other ventures, you can check out my personal blog at MissyWard.com.


    2. How did you find yourself working in the Affiliate Marketing industry?

    [Missy] I’d like to say that there was something that drew me to it initially, but to be quite honest, I was forced to learn it if I wanted to keep my job. I was told that I needed to launch an affiliate program when I was with Global Travel, so I learned how to do it using the trial by fire method. I became an affiliate of successful programs that were already in existence and worked my way backwards to learn the intricacies of managing a program.

    3. How have you found this industry to be? Was it what you thought it to be?

    [Missy] I feel truly blessed to be working in an industry where I have so many friends. Not the just “see ya at conferences friends”, but the kind that I can call any time to brainstorm with, travel to fun places with and yes, even complain to when no one else will understand me. The folks in this industry are extraordinary people that are successful in their own right. They’ve …read more

  • shawnavatar

    Affiliate Summit – Shawn Collins

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    At the risk of posting too frequently, I did want to get this one out as it is rather timely. It just happens to be his birthday today – Shawn Collins of Affiliate Summit so what better way to start the day then to be featured on my blog. ;-)

    Although I have had the distinct pleasure of meeting Shawn almost at every single Affiliate Summit it was not really until an event took place at the Rio that my respect for him (and his team) truly grew. Seemed the whole community came in support of the situation and that has left a lasting impression for me.

    Ever since then, I thought about doing this so what better time than the present.

    1) Hey Shawn, thanks for doing this. Let’s get right into the questions. Could you start off by telling us a little bit about yourself and how Affiliate Summit came to be?

    I got into affiliate marketing back in 1997 as an Amazon affiliate. At the time, my site was an AOL homepage, and I learned how to write HTML from an AOL tutorial. Shortly after, I got a job as an affiliate manager for a new startup, medsite.com. I spent the following years figuring out how to be an affiliate and an affiliate manager, since there weren’t resources to help back then.

    In 2000, I was writing a column on affiliate marketing for ClickZ.com, and was approached by Que Publishing to write the book, “Successful Affiliate Marketing for Merchants.” The book came out in April 2001 and featured my process for running affiliate programs, based on my experience.

    In May 2003, I approached Missy Ward about starting a new conference for the industry, because we had spoken and neither of us was satisfied with what was out there. Six months later, we held the first Affiliate Summit in NYC, and we’re now in our 8th year of continued growth.

    2) What made you decide to pursue a career in Affiliate Marketing? What are some of your recognizable achievements?

    It was more a matter of desperation than anything. I was working in the magazine publishing …read more

  • ck

    Weekly Rant By the Affiliate Slayer: Chris Kautz

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    Hoedown Throwdown

    So AT-SF took place a few weeks ago, and if you have to ask me what those acronyms mean, this ain’t for you.   Besides all of the gurus who talk and claim they know the secret to make you a crap load ofBenjamins and brag about the big house, new wheels etc., there are also many parties/ social gatherings.   So what is the point of these so called parties?   Is it branding, a tax write off,   a way to get some biz going?  Or is it something more sinister, adults needing to blow off some steam after staring computers for a great portion of their lives?

    I am going to go with the branding aspect as the main reason why there are parties.   Image is everything in this biz.   If you see network xyz123 sponsoring a major event, than the general thought is they can afford to pay me if I send traffic to them.  And let’s face it, those super aff’s who still live in Mom’s basement are easily recruited if network xyz123 happens to have a few lady AM’s wearing some good old fashioned slut gear.    Ok so here is where I mention a slight disclaimer for all of you PC activists.   Well, besides taking your “PC’ness” and putting somewhere  “where da’ sun don’t shine”, there are many gifted talented, knowledgeable and hard working women within the online marketing industry whom I have I worked with and worked for.   I am just stating fact.

    Anyway back to the almighty question, the point of all of the parties.  Well there many different perspectives.   From the sponsor’s side, it’s a write-off.   Why give the $10k sponsor fee to Uncle Sam to waste on ineffective social redistribution and legislation.  Ok sorry for the political dig, whenever, “write off”, is mentioned around me, I generally go on a political tangent…. So back to the original question- So what is the point of these parties?  What do the sponsors hope to achieve?   Here is my opinion after returning from this paragraph’s tangent, my apologies please; it happens.   It’s tax write-off/branding opp/biz dev op.   …read more

  • dennis_avatar

    Asians in Advertising: BlitzLocal – Dennis Yu

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    This is the next post in my series on Asians in Advertising and it is none other than Dennis Yu. Dennis is the CEO of BlitzLocal.com, an agency that does online advertising for big brands and yellow page category businesses. I ran into Dennis at one of the conferences and he was kind enough to educate me on the whole local search craze, fast forward a couple of years later, thought it would be a good time to bring this to you.

     

    1) Dennis, tell us briefly about yourself and how you got started in this industry.

    I had been doing PPC and analytics at Yahoo and saw how much money we were paying out to affiliates.  I thought to myself, “Gee, that’s a lot of money and how hard can it be?”  My role at Yahoo! allowed me to see across a wide range of properties, gave me access to a lot of data, and provided some amazing relationships. A bunch of friends left Yahoo! to apply what they knew, so it was only a matter of time. In my case, I felt that local affiliate marketing would be the long term vision (still do), and that we could use earnings from dating, ringtones, toolbars, and e-commerce programs to fund it. I also enjoyed public speaking, as it gave me opportunities to meet interesting people and travel.

    2) Do you think being an Asian in this industry has hindered or helped you achieve the level of success you currently have or anticipated?

    I think it doesn’t matter.  Does an advertiser care about whether that conversion was driven by an Asian or a Caucasian? Does Google’s system care, for that matter?   I find that affiliates tend to be the most open and accepting of all walk of life, specifically because a focus on the numbers means that you can’t discriminate. If you discriminate based on race, age, weight, or whatever, then you are excluding yourself from potential business partners that could make you very successful.  And affiliates are smart enough not to make that mistake. Hence, look at the people of …read more

  • social media predictions 2011

    The Good, the Bad and the Ugly: Social Media Predictions

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    This is a post by Gaurav Mishra of Gauravonomics.com

    Gaurav Mishra helps global brands integrate Purpose, Participation and Profits, as Director, Digital and Social Media, MSLGROUP Asia.

    Previously, Gaurav has studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, launched crowd-sourced election monitoring platform Vote Report India and co-founded social media agency 2020 Social.

     

     

     

    Here are his predictions for the top three social media marketing trends for 2011: the good, the bad and the ugly.

    – The Good: Visionary brands will realize that social is not only about the new medium, but also about new and more meaningful messages. So, instead of trying to spread inside-out brand-first positioning messages, they will search for an outside-in community-first “social heartbeat” that connects the brand values with the passions shared by the community members. Expect to see a few more strategic integrated influencer marketing programs like Pepsi Refresh Project, but not (yet) in Asia.

    – The Bad: Companies will realize that they can’t be social outside and anti-social inside (quote from Gautam Ghosh) and experiment with enterprise collaboration platforms, even in the emerging Asian markets like India and China. However, companies will struggle to organize and energize their employees to act as evangelists, because the right tools are not enough, without the right culture.

    – The Ugly: Social media marketing will become more commercial, as brands chase the illusion of scale with paid social advertising, paid co-branded contests on niche communities, and paid influencer endorsements. Social media marketing in China is almost 100% commercial. Social media marketing in North America, Europe and India is bound to become more commercial, as brands try to scale engagement, and influencers try to monetize influence. Just like China led the virtual goods business model on social networks, it will lead the paid influencer endorsement business model on blogs and micro-blogs.

    What about you? What are your perspectives on these three predictions? What are your own top three social media marketing predictions for 2011? Do share your insights in the comments below.

  • ts

    Women of Affiliate Marketing: Tovah Simon

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    Well, it’s that time – for my next piece on Women of Affiliate Marketing and I must admit this was a truly enjoyable one for me. I have had the pleasure of meeting Tovah over the past few shows and we just seemed to click. Maybe it is my charm, good looks or just the fact that they need good lead providers – who knows :-).  So without further adieu, I bring to you Tovah.

    1)  Hey Tovah, if you would be so kind, please tell us about yourself and what you are currently doing.

    I am a Midwesterner at heart but feeling more like an official Angeleno each passing year (almost 6 and counting). I’m a big fan of photography, movies and games; funny people and serving up healthy doses of sarcasm. I’m currently the Vice President of Marketing at Walla Media. I have my hands in a lot of things, but primarily oversee the daily operations of our agency and boutique network; managing a fabulous team, and our intimate list of publishers and advertisers. Basically I eat, sleep and dream DISH Network and other high converting offers.

    2)    How did you find yourself working in the Affiliate Marketing industry?

    After selling my set design/construction company in 2008, I wanted to move back into the direction of my educational roots in Advertising (and let’s be honest, the other degree in Psychology hasn’t hurt either ;). Seeing print as a dying medium, I sought positions that were more relevant to building a career –online marketing made perfect sense. I happened across an ESP/email software licensing company and broke into my first gig in the biz – haven’t looked back since.

    3)    How have you found this industry to be? Was it what you thought it to be?

    It took a long time to figure out what this industry even was! I’m still learning every day and that is exactly what I love most about it. There are a lot of elements I was not necessarily expecting but hoping for – a lot of energy, fast paced, thinking/solving on the fly, and centered completely around relationships. But just …read more

  • ew

    OPM Rockstar: Jimi Hendrix aka Evan Weber

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    This is a post on one of the truly good guys in the OPM world, Evan Weber, who was kind enough to do a post for me before on how to find an outsourced affiliate marketing company.

    Evan Weber has been in the Online Marketing space since the late 1990s. Areas of expertise include: SEO, Paid Search, Social Media, Affiliate Marketing, Conversion-rate Optimization, Web Design, and Referral programs. Evan is regarded as an industry leader and a great person to work with in general. No one has more passion for the affiliate industry as Evan and it show in the content and education he produces. That being said – let’s get into it shall we?

    Evan, we’re seeing a lot of changes with Search and Social Media. Does that make things easier or more complicated for your firm?

    All of the changes in Search and Social make it easier for our firm to manage affiliates and put forth the kind of education and strategies that make our affiliate marketers more effective. We try to stay on the cutting-edge of Search and Social so we can share those innovations and techniques with our affiliates. We disperse knowledge and resources through our affiliate newsletters and personalized emails.

    What do you say to clients who are intimidated by taking their business online?

    Most people aren’t afraid to take their business online, it’s just how to go about doing that effectively with the right strategies. Our firm goes as far as completely redesigning and programming client’s websites in order to get them ready to do well with their online marketing approaches. We also employ conversion optimization tools like Optimizely to increase conversion rates on client’s websites so all of their online marketing efforts work better, which allows them to spend more to drive more traffic and customers.

    Is social media marketing something business owners should be trained to do, or should they hire someone to a new position?

    I personally think the best socially media management will come from within the company, but of course you have to have the right person/people on the task with the …read more

  • fehz

    What Can Brown Do For You: AdscendMedia.com – Fehzan Ali

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    Fehzan “Lock It Up” Ali

    I am hoping UPS doesn’t come after me for using their tagline in the title but a few of us felt it appropriate for the round of interviews I have coming up with some Indians oh and yes Pakis as well. I will start off by saying that we (India) totally destroyed (well not destroyed but did give a beat down) them in World Cup Cricket but we have nothing on them when it comes to Content Unlocking (pretty cheesy segue).
    This is where a 21 year old dominates the industry and I bring you his story below. His name is Fehzan Ali – AKA Fez. He can often be found at the affiliate conferences  surrounded by pleasing eye candy when he is not conducting cough cough business.
    1) Fez, tell us briefly about yourself and how you got started in this industry and moreover, your forte’ into the whole Content Unlocking arena.

    I’m 21 years old, currently a full time student at the University of Texas at Austin (go Longhorns), and run Adscend Media along side my team full time! I started in the industry at about 15 just creating random websites and monetizing them. When I was 17, I got very serious and opened my own referral incentive website called MacroBucks. The model of business was for users to refer their friends and complete free trials/purchase offers to earn towards a gift. For example, it would take 2 referrals to earn a prize equivalent of $80. I no longer run it, but between 2007 and 2009 we shipped over $700,000 worth of free gifts to our users and it was a big success.

    I met a ton of people along the way and decided to open Adscend Media with Jeremy Bash in August 2008 and we launched in February 2009. My inclination was to stay within the incentivized industry and that led us to developing a content unlocker. From there, we started realizing the possibilities of content unlocking with legitimate content and the rest is history!


    2) Do you think being a Pakistani in this industry has hindered or …read more

  • dg

    Brothas in Marketing: Partners and Profits – Donny Gamble

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    Donny “Faith is taking the first step even when you don’t see the whole staircase.” Gamble

    In a quest to dominate the blogging world – here is the first post of my next series: Brothas in Marketing. Definitely no disrespect intended, on the contrary. These individuals have achieved a level of success that can serve as a model for other venturing in this industry and can utilize these learnings as a blueprint for success (not to be confused with the AVG Blueprint).

    To kickoff this series, I have decided to interview Donny Gamble. We have had the chance to meet up at a few of the conferences and have managed to keep in touch ever since. Donny Gamble is a 26-year-old author, marketer, blogger, and serial entrepreneur who is the founder of Partners & Profits, LLC and author of DonnyGamble.com.

    Donny is a graduate of The Ohio State University with a Bachelors Degree in Education and graduate of Full Sail University with a Masters of Science in Internet Marketing.

    1) Tell us briefly about yourself and how you got started in this industry.

    If you have been on the Internet for a while, then you probably seen tons of opportunities on the Internet that say you can make a ton of money over night. I have been in the Internet marketing industry for over 5 years and I will tell you that it is not easy and takes hard work and a lot of failure. I have always been an entrepreneur and I got started an online marketing my freshman year in college working for several Internet startup companies. This is were I learned the basic components of online business and started developing my passion for online marketing.

    2) Do you think being an Afro-American in this industry has hindered or helped you achieve the level of success you currently have or anticipated?

    Being an African American in this industry seems to be few and far between. I think it depends mostly on your passion, persistence, and consistency to succeed. You will fail tons of times, but it is up to you …read more

  • Steven

    Asians in Advertising: Thync – Steven Truong

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    Well this blog post will officially kick start my latest series of posts, Orientals in Advertising. As much as it pains me to say this – as some of you know I have a series coming on Indians/Paki’s in Advertising also – and the response time for Orientals has been unequivocally without a doubt been 1000% BETTER. No wonder they have their own time zone – IST (Indian Standard Time).

    All kidding aside – I am truly pleased to bring this first one to you on Steven Truong, Co-founder of Tracking202. Admittedly, I did not know of Steven until my boy Rodney Granderson of GrandersonAvenue.com brought him to my attention (more on him later).

    Steven Truong is an Asian-American serial entrepreneur best known as the co-founder of Tracking202. Truong is currently the Founder, Chairman, and CEO of Thync. Prior to Thync and Tracking202, Truong successfully created and built, as well as invested in, several other businesses both online and offline, and is a real estate investor. Truong currently resides in the San Francisco Bay Area.

    Here is his story:

    Steven, tell us briefly about yourself and how you got started in this industry.

    I assume you mean affiliate industry. My previous co-founder, Wes, and I had known each other for a few years prior to starting Tracking202 together. We had met through a mutual friend in college although we had lost touch for quite some time and it wasn’t till around mid-2006 did we start talking again. I can’t remember exactly how we got reconnected but I think it was me messaging him on Facebook being surprised that we both had the same birthday. From there, we just started catching up. A few of my other friends were heavily into real estate investing at that time so I got interested. I was running a few side projects but nothing major. I decided to learn about real estate and everything there was to know and what I found out was Wes was also looking to get into real estate investments. Long story short, we started talking frequently and learning real estate together. In early 2007, …read more

  • booth babe poster

    Why YOU Should NOT Exhibit at the Next Affiliate Marketing Conference

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    Exhibiting at a trade show can be costly, but for the world of me, I fail to understand what most companies are thinking when they bring a whole team or hire temporary “booth babes” but have absolutely no clue or a game plan what they want to accomplish.

    Without proper and effective training, some booth staffers may not realize how some inadvertent actions can impact an organizations reputation and potential business. Below is a Top 10 list to keep in mind before the next show.

    Top 10 Reasons Why You Shouldn’t Exhibit at an Affiliate Marketing Conference

    1) If you “ran out” of business cards on Day 1.  Time and time again I constantly hear, “Oh I am sorry, I ran out of business cards.” Really? You spend all this time and money and forget something so simple but critically important?

    2) If the first words out of your mouth are, “Where are the parties tonight?”  While parties are a great venue to network and drum up some business, it should not be your sole motivation to attend.

    3) If you find texting more exciting than the people waiting for you at your booth.  You can’t begin to imagine how many booths I visited at the Ad-tech and what % of the employees were on their phones texting. Forget the employees; I saw numerous C-level execs doing the same.

    4) If you prefer talking on the phone while people are waiting for you at your booth.  See comments to bullet 3 above.

    5) If you prefer eating while people are waiting for you at your booth.  We all get hungry while manning the booth – but schedule a time with your team where you get a break and go eat in a designated area.

    6) If you prefer “passing” the card to someone not present to follow up.  This is a favorite of mine. I am at your booth, ready to give you some business but what do I hear, “email us at affiliateservices@mycompanydoesnthavethetimetotalknowandwearewaytoobusytexting.com and we will have one of our dedicated reps contact you.”

    7) If you prefer talking to your neighbor more so then potential customers.  See point 3 above.

    8) If you are late …read more

  • FlexaWeb

    Shocking Truth About Google's Farmer Update

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    This is a guest post by an SEO Expert who has been handling many of my internal projects. I have been so impressed with his work, I just had to have him do a post and give us a rundown on the most recent Google update.

    Tell us about the recent Google update

    Google is always been the major source of search engine traffic to most of the websites. It isn’t an easy game to place our websites on first page of Google. We do on-page and off-page Search Engine Optimization (SEO) to get on track with our competitors on Google. All the well documented SEO techniques are valid until Google’s recent update informally known as the “Google’s Farmer Update”.

    What caused Google to do this update?

    Google’s primary goal is to churn through all available websites and return the most important and relevant websites for the keyword in search.Recent news indicates that JC Penny.com managed to get into high rankings with their aggressive SEO tactics, which included the use of link farms. Google’s algorithm takes into account multiple criteria to rank a website. One crucial criterion is to have links from one website to another. Having in-bound links from popular related websites increases the search engine rankings of our website. This is what led JC Penny to top rankings in Google which is against Google’s SEO guidelines. So curb these techniques and to devalue the websites that uses these techniques Google has updated their algorithm.

    What’s the net effect of this change in Google’s search algorithm?

    Google started to penalize websites that copy content from other websites.Also websites that have few pages of content that doesn’t provide much value to the websites are punished to restrict their web rankings. By this way Google can provide the most relevant and valuable information to users. You might have observed plummet in your keyword rankings. If your website hasn’t seen any drop in rankings then your site may not affected with this recent update. Keep an eye on the analytics to find out the inbound links to your websites.

    What needs to be done to maintain or achieve high …read more

  • FlexaWeb

    Shocking Truth About Google’s Farmer Update

    0                0

    This is a guest post by an SEO Expert who has been handling many of my internal projects. I have been so impressed with his work, I just had to have him do a post and give us a rundown on the most recent Google update.

    Tell us about the recent Google update

    Google is always been the major source of search engine traffic to most of the websites. It isn’t an easy game to place our websites on first page of Google. We do on-page and off-page Search Engine Optimization (SEO) to get on track with our competitors on Google. All the well documented SEO techniques are valid until Google’s recent update informally known as the “Google’s Farmer Update”.

    What caused Google to do this update?

    Google’s primary goal is to churn through all available websites and return the most important and relevant websites for the keyword in search.Recent news indicates that JC Penny.com managed to get into high rankings with their aggressive SEO tactics, which included the use of link farms. Google’s algorithm takes into account multiple criteria to rank a website. One crucial criterion is to have links from one website to another. Having in-bound links from popular related websites increases the search engine rankings of our website. This is what led JC Penny to top rankings in Google which is against Google’s SEO guidelines. So curb these techniques and to devalue the websites that uses these techniques Google has updated their algorithm.

    What’s the net effect of this change in Google’s search algorithm?

    Google started to penalize websites that copy content from other websites.Also websites that have few pages of content that doesn’t provide much value to the websites are punished to restrict their web rankings. By this way Google can provide the most relevant and valuable information to users. You might have observed plummet in your keyword rankings. If your website hasn’t seen any drop in rankings then your site may not affected with this recent update. Keep an eye on the analytics to find out the inbound links to your websites.

    What needs to be done to maintain or achieve high …read more

  • useful

    Top 20 Useful Freeware Applications for Affiliate Marketing

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    Today’s post is to share some applications, based on years of sieving and experimentation. You’ll find many of them very handy. The amazing thing is – they are all freeware!

    Total count: 20.

    E-mail: Gmail. Not exactly a software since it’s web mail, but its hands down the best email managing system IMO. (and I’ve used other email clients before like Outlook, Lotus, Yahoo).
    Browser: Google Chrome. I switched from Firefox last year. It took some getting used to in the first week. But after that, I started loving Chrome. I love that it lets you shift your tabs around, unlike Firefox. It also lets you “pin” your frequently accessed pages so it becomes a small icon on the navigation. It’s fast, minimalistic in interface,  and very reliable as a browser.
    Calendar: GCal. Keeps all my schedules in check, and it’s web-based so you can access it anywhere – even your phone if it has the web-surfing function
    Task Shuffler: Ever felt the need to move the programs around in your task bar? I know I do. This is an extremely handy program that allows you to do just that, simply via clicking/dragging/dropping. For Windows only. (Special thanks to reader Matt for sharing!)
    Screen Capture: Snipping Tool if you are using Windows Vista (in built), Zap Grab if you are using other platforms. Just click and grab any part of the screen, and you have your image. Extremely useful.
    Automated Computer Shut Down: Switch Off. Automatically Shuts down/Hibernates/Restarts/Logs Off your computer at a time you input. Great if you are downloading something which is taking a while but you need to leave your computer before it finishes.
    Document Processor: Libre Office. This is almost a direct clone of MS Office set (Powerpoint, Word, Excel) – about 99.9% similar. I find it hard to believe that this is free! The only issue I’ve experienced so far is the slight change in formatting when you convert to MS office extensions (.doc, .xls) – but it’s manageable.
    PDFPDF Creator. Libre Office already comes with an inbuilt pdf creator. But if you …read more

  • tanya

    Women of Affiliate Marketing: Tanya Alvarez

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    Tanya “La Gringa” Alvarez

    Tanya is a Miami native of Colombian heritage. After graduating from Wellesley College with a BA in International Relations, Tanya dove head first into the marketing world and has collected over fifteen years of international/US experience and an extensive resume, including serving as vice president for three online media companies. By 2004 she finally spread her entrepreneurial wings to start her own company in New York City: Blink Ads. But don’t think Tanya means strictly business. She also enjoys running and has boldly completed the 2001 Boston Marathon, 2005 New York City Triathlon, 2009 New York City Marathon and the 2009 Timberman Half Ironman. Tanya’s other passion is traveling to exotic locations.

    1) If you would be so kind, please tell us about yourself and what you are currently doing.

    I grew up in Miami in a Latino family, we are of Colombian roots. I moved north to attend Wellesley College where I got a B.A. in International Relations and afterwards I jumped right into the marketing world. I amassed a lot of experience and in 2004 I decided to start my own company. I am currently the head of BlinkAds, a performance-based global media company with presence in both the United States and Latin America. We connect advertisers and publishers in an effort to maximize each other’s ROI. Our whole team is bilingual and bicultural which gives us a better understanding on how to target the 50 million and growing US Hispanic market.  It’s not about language anymore. It’s about tapping into the hearts and mind of the Latino via cultural and emotional cues.

    2) How did you find yourself working in the Affiliate Marketing industry?

    In 2001 I started working for a company that focused on co-registration and e-mailing. I call it the Wild Wild West era of the Internet when email CPMs were going for $15. I’ve watched it grow from the early days of contextual, co-reg, pops, banners, search to call centers, SMS and now the exciting world of social and mobile media.

    3) How have you found this industry to be? Was it what …read more

  • Kevin

    CEO Spotlight: XY7 – Kevin De Vincenzi

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    Having been in the space for seemingly countless years, I get to meet many truly awesome people. There are some that exude an aura of success but go one step further to help others achieve the same. Though I personally have never generated any significant traffic for his network, Kevin has ALWAYS extended the courtesy and respect to me as he would to any of his super affiliates and that goes a long way in my book.

    It is solely because of this I wanted to dig a little deeper and find out a little more about the man they call, “The Click Father”.

    1) KEVIN, CAN YOU TALK A LITTLE BIT ABOUT THE GROWTH THAT YOU’VE EXPERIENCED IN THE PAST FEW YEARS FOR XY7 AND XY7ELITE?

    We have experienced exponential growth in the last 6-9 months.  I attribute this to concentrating our efforts on building relationships with solid, quality-oriented media buyers and advertisers that understand the delicate balance of a win-win environment.

    We started to see a major shift when we focused our efforts on specific verticals and media types.  We pride ourselves in being masters of our trade and realized that the “jack of all trades is the master of none”. Therefore, by focusing on our specialty, we do a lot more business with lot fewer people. Today, we are able to work hand in hand with each affiliate on overall goals and strategies which allows us to celebrate a lot more success with each relationship.

    2) IN A TIME WHEN OTHER NETWORKS HAVE SHUT DOWN, FOLDED, GONE AWAY – YOU HAVE MANAGED TO UNDERGO PHENOMENAL GROWTH – WHAT WERE THE DRIVING FACTORS BEHIND THIS?

    Our core strength is the ability to understand and adapt to changes in the marketplace. Our market is continually changing. Once you embrace that fact and “ride the wave”, one can enjoy success.

    3) WHAT MAKES YOUR NETWORK UNIQUE?

    First, we know what works because we are media buyers ourselves. Almost every single person on our team buys media.

    Second, when we call affiliates, we call with a purpose.  The biggest complaint affiliates have is they get called by an average …read more

  • Affiliate Marketing Tips

    Affiliate Marketing Tips for Beginners

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    What are the top affiliate marketing tips for beginners? What are some affiliate marketing tips that can take you to the next level?

    Contrary to what some would have you believe, it is hard work and takes time. Here are some tips and strategies to help make you a successful affiliate marketer.

    What the hell is affiliate marketing? Before you start, helps to know what affiliate marketing is. In a nutshell, you will get paid only when someone buys using an affiliate link you provide. The how and where we will address in another post.

    Who the heck are you marketing to? Money is there where buyers are. Who are you catering to? Are you promoting kid related products on your blog catering to MBA students, won’t work.

    Did you do your homework? Keyword research is a very important step in affiliate marketing and there are ample free tools available out there: Google Adword keyword tool, Google Suggest, Google insight, Good Keywords, Word Tracker. Invest a little time on this step, helps immensely.

    Would you buy this product? You should select a great product that you are proud to represent. Before choosing an affiliate product to promote however, you should take some research to know its popularity and demand. Should be worth the time and effort.

    Educate the consumer: The primary use of the internet is to search for information. Build trust with your possible customers by providing valuable, useful content.

    Generate targeted traffic: There are hundreds of powerful traffic generation methods for an affiliate website. Some of the most powerful methods for beginner affiliates are article marketing and Facebook marketing. Article marketing is very simple, you just need to do some keyword research on your niche and write articles on those keywords. Thereafter, submit them to top article directories with your back links at the resource box.

    Facebook marketing is the best method to generate traffic if you don’t know much about keyword research and SEO. In Facebook, you can create fan pages, participate in the discussions on related groups, increase your friends list, and eventually you can refer your friends to your affiliate website.

    These are …read more

  • Points to Improve Your Life

    Points to Improve Your Life

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    I apologize if the formatting of this is skewed as I am doing this from my iPad. This was sent to me by a very respected member of our community and i just had to share it with all of you.

    This is amazing, Randy Pausch 47 yrs old, A computer Sc. lecturer from Mellon University. He died of pancreatic cancer in 2008,
    but wrote a book ‘The last lecture” before then, one of the bestsellers in 2007. What a legacy to leave behind…

    In a letter to his wife Jai and his children, Dylan, Logan , and Chloe, he wrote this beautiful “guide to a better life” for his wife and children to follow.

    POINTS ON HOW TO IMPROVE YOUR LIFE

    Personality:
    1. Don’t compare your life to others’. You have no idea what their journey is all about.
    2. Don’t have negative thoughts of things you cannot control. Instead invest your energy in the positive present moment
    3. Don’t over do; keep your limits
    4. Don’t take yourself so seriously; no one else does
    5. Don’t waste your precious energy on gossip
    6. Dream more while you are awake
    7. Envy is a waste of time. You already have all you need..
    8. Forget issues of the past. Don’t remind your partner of his/her mistakes of the past. That will ruin your present happiness.
    9. Life is too short to waste time hating anyone. Don’t hate others.
    10. Make peace with your past so it won’t spoil the present
    11. No one is in charge of your happiness except you
    12. Realize that life is a school and you are here to learn. Problems are simply part of the curriculum that appear and fade away like algebra class but the lessons you learn will last a lifetime.
    13. Smile and laugh more
    14. You don’t have to win every argument. Agree to disagree.

    Community:
    15. Call your family often
    16. Each day give something good to others
    17. Forgive everyone for everything
    18. Spend time with people over the age of 70 & under the age of 6
    19. Try to make at least three people smile each day
    20. What other people think of you is none of your business
    21. Your job …read more

  • micha kaufman

    CEO Spotlight: Fiverr.com – Micha Kaufman

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    This was an interview by Troy Janisch of Social Meteor

    Five dollars goes a long way. We recently had the opportunity to interview Micha Kaufman, co-founder and CEO of Fivver.com, a site that enables people sell things to one another for $5.

    SINCE FIVERR IS ABOUT A YEAR OLD, MAYBE YOU CAN TALK A LITTLE BIT ABOUT THE GROWTH THAT YOU’VE EXPERIENCED IN THE FIRST YEAR.

    This has been a truly amazing year. Fiverr has become a go-to place for people to monetize their skills, big or small. You know, we’re living in a new world where 9 to 5 isn’t the obvious career choice for everyone. People are working multiple jobs, working as contractors, consultants, work remotely, use outsourcing often, etc, and – we understood that. We realized that before Fiverr, there wasn’t a place for people who don’t necessarily see themselves as professional freelancers to make money off their skills. And I’m very proud to say that during this year we have created jobs for unemployed people. We’ve helped underpaid people to make additional income. Helped students pay their student loans. Helped people put aside enough money to go on several vacations they always dreamed of. The stories that our users send us are really inspirational.

    COULD YOU GIVE ME A SENSE OF YOUR AUDIENCE – HOW MANY TRANSACTIONS ARE TAKING PLACE ON FIVERR.COM, HOW MANY USERS DO YOU HAVE, HOW MANY ACCOUNTS?

    We don’t talk about numbers, but just in a general sense, I can tell you that – since our launch, we have been growing double-digits each month. And at this point, we are processing about 1,000 new services – a thousand new gigs – per day.

    WHAT DO YOU THINK MAKES FIVERR SUCH A UNIQUE MARKETPLACE?

    It’s probably really a combination of things. The most obvious of them is that it is dead simple to use. It takes about two minutes to sign in and set up your service and become a seller. And it takes about 30 seconds to buy something. There’s no bidding involved, and it’s – it really caters to the need of today’s economy. And best of …read more

  • Tarina, Journalist in Training

    Inspiring Story of Bethany Hamilton (as told by my 8 year old daughter)

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    SOUL SURFER

    Hi everybody, my name is Tarina, Ricky’s daughter. Today I will be talking about the movie,  Soul Surfer. In this movie there is a girl who has a gift of surfing. She is in the water more than land. Everybody says she can do anything and we know she can. One day she goes surfing (like she does everyday) with her friends. Her best friend is Elana. When they are all swimming, while Bethany is paddling – her arm is BITTEN off by a shark!!!  When her mom finds out, she goes immediately goes to the hospital, where her dad is ready to go in surgery himself. He hears that it is his daughter Bethany. He tries to get out of his surgery as fast as he possibly can.

     

    When she is OK she gets back in the water. When she is in the water for the first time after she was in the hospital it took her a while to get her first wave. But she finally did it. Everybody says she is a living miracle. Soon she is a big hit. Also when she  came home from the hospital there were a bunch of people outside her car. She trains and she trains because she still wants to compete. It is amazing. She does one-hand push ups. (Those are really hard.) :) She competes and gets to the national. A girl who’s really competitive wins. But suddenly she turns around and she shared the trophy with Bethany because she got a huge wave at the end. She was going to win because of that but the judges did not count it. But she did.

    This movie had a really, really,really,really great lesson. Everybody should follow it. She has so much bravery. She lost over half of her blood and survived. When her arm got bit off she did not scream one bit. That might have saved her life. What I learned was that never give up and whatever happens have determination. Thank you for reading this! :) :) :)

  • Affiliate Marketing Tips for Blogs

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    Got a blog with a good amount of traffic? In that case, Affiliate Marketing is just for you, if you want to make some easy money with your blog’s popularity.  Well, as you know there are a few guidelines to follow which are discussed below, and once you follow them there is nothing stopping you.

    Have you checked out Affiliate Venture Group yet?

    Make sure you choose an Affiliate Program which is related to your blog.  For example, if you blog about the latest trends in technology and stuff, then choose an Affiliate Program whose products you wish to market are related to it, like the latest gadgets in the world.
    When you are into Affiliate Marketing, with or without a blog, one thing you need to keep in mind is that, you need to market products which you trust and is even better if you have used it yourself.  By doing this, you are not only recommending your readers to buy a good product, but building a bond with your readers, a bond made of trust and sincerity.
    One of the most important rules you need to follow is to keep blogging.  Once you start earning money with the Affiliate Marketing, you shouldn’t lose interest with your daily blog posts and updates.  You need to continue doing them side by side.  Only then the traffic flow will be consistent.  Else, once the readers figure out your intentions, the numbers will drop real quick.
    Let the readers know what you are doing.  Let them not be left shocked to see themselves landed in some unknown website by clicking one of the links from your blog.  Most readers, do not realize that they will be redirected to a different website altogether by clicking the affiliate link if not warned.  After they click and realize that the product is no good for them, there are very less chances that they will return to your blog.  To avoid, …read more