This is a guest post by an SEO Expert who has been handling many of my internal projects. I have been so impressed with his work, I just had to have him do a post and give us a rundown on the most recent Google update.
Tell us about the recent Google update
Google is always been the major source of search engine traffic to most of the websites. It isn’t an easy game to place our websites on first page of Google. We do on-page and off-page Search Engine Optimization (SEO) to get on track with our competitors on Google. All the well documented SEO techniques are valid until Google’s recent update informally known as the “Google’s Farmer Update”.
What caused Google to do this update?
Google’s primary goal is to churn through all available websites and return the most important and relevant websites for the keyword in search.Recent news indicates that JC Penny.com managed to get into high rankings with their aggressive SEO tactics, which included the use of link farms. Google’s algorithm takes into account multiple criteria to rank a website. One crucial criterion is to have links from one website to another. Having in-bound links from popular related websites increases the search engine rankings of our website. This is what led JC Penny to top rankings in Google which is against Google’s SEO guidelines. So curb these techniques and to devalue the websites that uses these techniques Google has updated their algorithm.
What’s the net effect of this change in Google’s search algorithm?
Google started to penalize websites that copy content from other websites.Also websites that have few pages of content that doesn’t provide much value to the websites are punished to restrict their web rankings. By this way Google can provide the most relevant and valuable information to users. You might have observed plummet in your keyword rankings. If your website hasn’t seen any drop in rankings then your site may not affected with this recent update. Keep an eye on the analytics to find out the inbound links to your websites.
What needs to be done to maintain or achieve high rankings in Google?
Now quality of the websites is considered to the major extent than ever. So, improving the quality of the content and adding more webpages with relevant content will definitely help to keep up the rankings. Remove any copy content and pages that have irrelevant content on your website. It’s crucial to maintain a blog for every website and post relevant content. User activity on the websites for example getting new comments or posts may help to boost your website rankings. More user interactions on the websites and less bounce rates will definitely indicate that you are providing valuable content. Websites that have more advertisements may also come under Google’s radar. Try to increase or add more pages to your website and spread your ads across all your website pages. Google Analytics may help you in finding the inbound links to your websites. If you see any bad links or links from spam websites then try to identify the source of these links.
How is link building affected with the recent Google update?
When you outsource Link Building campaigns to other SEO companies, be aware of the techniques that they use to boost your rankings. Any black hat or semi black hat techniques that they use would be detrimental to your online business. Link building campaigns should be executed with utmost care and only get inbound links from websites with high Page Rank. Instead of getting links by creating mini sites or commenting on blogs concentrate on link exchange programs or paid links from relevant websites.
The final effect on your website may be minimal but always watch your rankings and take immediate action if you see any fall in your rankings. Concentrate on your website quality and revisit your link building strategy to stay on top of Google.
Flexaweb.com is a web designing and marketing firm specialized in providing SEO and Link Building services to small businesses.
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