Give me back my “bio-DATA” Bitc#%$
OK, ladies and gents, if you go to RickyAhuja.com blog you will see something about a weekly rant by yours truly. Ok so it looks like I missed a week, it happens. Just like $$#^, rants happen. So I want to apologize to my 67k fans who were expecting a rant last week, but it is hard to follow up something as brilliant as comparing proxy leads to crack. I set the bar really high, so here goes this weeks’ rant…. I apologize in advance if it sucks.
Once upon a time there was a tracking platform called RoadSmack. It was a very good tracking platform, provided most of the tools for most networks to be successful. There were quite a few platforms out there that had a few other bells and whistles that RoadSmack didn’t have, but it was still considered a respectable platform. So the question is if you see something out there that isn’t necessarily better, but that better meets the needs of your company and its initiatives, what the fire truck do you do? Here is the $67k question, do you have the right to switch tracking platforms and take/transfer the data you have generated through the previous platform? This isn’t a trick question, nor is it a question based upon any agreements/terms conditionsetc. This is purely a question about principles and the service that one is paying for.
First, you aren’t an employee of RoadSmack, but rather a client of them. You are paying them to use their tracking technology. They aren’t generating the data, you the client are as you wheel and deal, structure campaigns, slut sling etc. Second, you are paying an ass load of money to use it. It’s like renting car; you can drive it where you want to, except the platform is branded around you. Oh yes you and pay for it monthly; did I mention that? So when it comes to somebody saying data can’t be transferred and 3rd parties can’t be used, it is at this point that I remind myself that agreements are made from the same material as TP. Hmmm. What a concept, I don’t have a legal team suing for the sake of suing, I have TP, and probably after writing this pos, I may need a significant amount. Who the heck is RoadSmack to say who you can use to operate your leased platform? This isn’t like downloading illegal software without a license as this license is bought and paid for monthly.
So to conclude, this is a small industry. If a company decides to sue over something so insignificant and burn bridges thus ruin any hope of doing biz with them, so be it. Like many Americans, I want to get the most bang for my buck. Technology is something that is always changing and there will be tracking platforms that have new bells and whistles all the time. If you are so worried about losing clients and feel like some small condition in your agreement has been violated, perhaps instead of paying a legal dept. too much, spend it improving and adding capabilities of your tracking platform product. That is free advice.
This is purely fictitious and hypothetical. Any coincidences and are merely coincidences.
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