I know it has been a few days since I did my last post but I am definitely pleased to have finally gotten to this one. Among most of the women I have known well for over the last 5-10 years – I hold this in very high regard. I have had the privilege of working for Jennine while at Rextopia and continue to be impressed by her business style, management and yes dare I say – ethics. She founded Rex Direct Net Inc., in 2001, a full-service performance based Internet marketing company specializing in affiliate marketing, lead generation, pay per call marketing, mobile marketing and market research. She was named as one of the fasted growing women owned businesses by Fortune magazine and she takes great pride in serving all of her clients and finding new and innovative solutions to maximize growth and profitability.
Jennine, if you would be so kind, please tell us about yourself and what you are currently doing.
President, Rex Direct Net, Inc.Rex Direct Net is a top performing, full service Internet marketing company with turnkey, performance driven solutions that work. We take a partnership approach to developing and strengthening relationships to ensure profitable results. This year marks our 10 year anniversary.
How did you find yourself working in the Affiliate Marketing industry?
During maternity leave with my second son, my brother taught me the fundamentals of affiliate marketing so that I could start my own business and raise a family working from home. He didn’t like me commuting to and from my traditional job and being away for up to 10 hours a day.
How have you found this industry to be? Was it what you thought it to be?
This industry is face paced, constantly changing and empowers innovation and creativity. I have a passion for all these things and would be bored in a more traditional setting. Affiliate marketing has taught me a lot about myself, my family and business. It is everything I hoped it would be and more.
There are more and more women playing a significant role in this industry, what do you attribute that to and more importantly – do you think that to be the case going forward?
Women are excellent multi-taskers and relationship builders. We solve issues quickly and efficiently. I’m glad more women are getting involved in affiliate marketing. Now all we need is a woman for President and all our problems will be solved.
Who was or is a major influencer for you?
What are your favorite must read industry blogs or websites (brownie points if you mention RickyAhuja.com)?
Of course RickyAhuja.com!
Where do you see the affiliate marketing industry heading with social media in the next year? Do you think that micro blogging platforms like Twitter, Four Square and FB have the potential to change the entire landscape of presenting information to the public?
Personally, I’m not a big fan of these mediums; however they seem to be quite popular with the general public. My concern is the amount of noise they create. Over time I question people’s overall desire to “listen.” Certainly there is no shortage of those that want attention. Will content and privacy override convenience? Not sure. There is a place for these tools. Perhaps over the next year we’ll see a streamlining of the products to more clearly communicate messages to intended audiences without so much clutter.
Now for a few FUN questions:
You are given a free pass to Affiliate Summit, Ad Tech or Leads Con – where do you go and why?
Leads Con. Lead generation is our focus. Also, it is smaller and tends to be more advertiser, vs. affiliate, focused.
If you could pick the brains of anyone – dead or alive, who would it be and why?
Madonna. I wish I could sing, act and dance like her!
What advice do you have for my female readers who are looking to get into affiliate or online marketing?
It’s a great opportunity to work from home and raise your family and fulfill your dreams.
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