July 2011

Monthly Archives

  • chris feature

    Weekly Rant by the Affiliate Slayer: Chris Kautz

    0                0

    HOV is Fcuked!

    Can it be?  The slayer is back to generate rants and other lines of BS?   Well sort of.  I am back for this rant at least which is 67 times better than your life feeling incomplete without one of my rants.    Anyway as I was driving up I-95 to one of my multi milling dollar power lunches, I suddenly felt inspired to rant about the HOV lane.   So what does the HOV lane have to do with online marketing?   Perhaps nothing, perhaps everything.    It’s too soon to tell as this is a rant not a college essay which has cites, research, and other elements that add structural integrity, but rather a POS that doesn’t suck too much.    I am setting the bar low to manage expectations.

    So what does HOV stand for?  High Occupancy Vehicle.   WTF does that mean?  A smart car that holds people or a 15 passenger van?   From my limited understanding, HOV is to encourage commuters to carpool.   Well “F” that encouragement since their “encouragement” seems to cost more money to enforce and construct roads systems around HOV lanes.

    Ok back to the topic at hand, why HOV lanes suck.    On I-95 in Virginia, the HOV lane begins about 20-30 mi south of the Beltway.   For those of you who don’t know what area that is, too bad, tough cookies, get a computer and look it up on Google maps. .  The HOV lane set up is 2 lanes going up the median of both the north and southbound lanes.  In the morning it is open to traffic going and in the afternoon it is open to traffic going south.    Seems straightforward right, except that morons who plan highways and budgets could have added 2 lanes going in either direction judging by all of the additional infrastructure required with the exits from the north and southbound lanes, additional signs etc.   Also the shoulders are very wide on the north and southbound lanes.

    I remember up near Hartford CT, they make the HOV lane 2 lanes wide to provide more separation from the schmucks driving without a …read more

  • nicholekellyfeature

    CEO Spotlight Full Frontal ROI, Nichole Kelly

    0                0

    CEO SPOTLIGHT: FULL FRONTAL ROI, NICHOLE KELLY

    I am very excited to post this interview with Nichole Kelly as it has been in the works for some time. I somehow came across one of her blog posts on social media on The Social Examiner and thought I would reach out to her and introduce myself. Ironically enough she used to work in my hometown of Beltsville, MD. Nichole Kelly is the CEO of Full Frontal ROI Consulting and publisher of FullFrontalROI.com. She has been cited as a leading social media measurement expert by Forrester and HootSuite for her unique approach to bottom-line metrics. She is also a contributing writer for the leading social media blogs Social Media Explorer and Social Media Examiner. Here is her story.

    1) Hi Nichole, please tell us briefly about yourself and how you got started in this industry and moreover, your forte’ into social media.

    My career start is actually an interesting story. I started as a graphic designer for the Federal Reserve Bank. At the time, I didn’t have an undergraduate degree, had two children and went through a horrific divorce while living on macaroni and cheese. I always leaned towards marketing and creative problem solving, so I put myself through school while working 3 jobs and was successfully able to work my way up the ranks. Shortly, thereafter, I was running marketing teams focused on developing creative strategies that were efficient, scalable and measurable. When social media started to become more popular I jumped in to review how it would apply to business marketing and then received my first challenge, “You can’t measure social media.” Since then I have crossed over to integrating measurable social media strategies full-time and now own my own social media consulting firm. My start was actually fairly traditional for a corporate marketer and I’ve used that knowledge to look at social media from a holistic perspective.
    2) Your blog is referred to as “Full Frontal ROI” – please elaborate how did this name come to be?

    Ha ha…well, it’s not as dirty as it sounds. In social media transparency and …read more

  • nicholekellyfeature

    CEO Spotlight Full Frontal ROI, Nichole Kelly

    0                0

    CEO SPOTLIGHT: FULL FRONTAL ROI, NICHOLE KELLY

    I am very excited to post this interview with Nichole Kelly as it has been in the works for some time. I somehow came across one of her blog posts on social media on The Social Examiner and thought I would reach out to her and introduce myself. Ironically enough she used to work in my hometown of Beltsville, MD. Nichole Kelly is the CEO of Full Frontal ROI Consulting and publisher of FullFrontalROI.com. She has been cited as a leading social media measurement expert by Forrester and HootSuite for her unique approach to bottom-line metrics. She is also a contributing writer for the leading social media blogs Social Media Explorer and Social Media Examiner. Here is her story.

    1) Hi Nichole, please tell us briefly about yourself and how you got started in this industry and moreover, your forte’ into social media.

    My career start is actually an interesting story. I started as a graphic designer for the Federal Reserve Bank. At the time, I didn’t have an undergraduate degree, had two children and went through a horrific divorce while living on macaroni and cheese. I always leaned towards marketing and creative problem solving, so I put myself through school while working 3 jobs and was successfully able to work my way up the ranks. Shortly, thereafter, I was running marketing teams focused on developing creative strategies that were efficient, scalable and measurable. When social media started to become more popular I jumped in to review how it would apply to business marketing and then received my first challenge, “You can’t measure social media.” Since then I have crossed over to integrating measurable social media strategies full-time and now own my own social media consulting firm. My start was actually fairly traditional for a corporate marketer and I’ve used that knowledge to look at social media from a holistic perspective.
    2) Your blog is referred to as “Full Frontal ROI” – please elaborate how did this name come to be?

    Ha ha…well, it’s not as dirty as it sounds. In social media transparency and …read more

  • zacfeature

    Flip this Website

    0                0

    Well, as you all know – I am not one to typically blog about internet gurus, but this next post on Zac Johnson is one I felt I had to do. He was one of the first ones to blog about AVG and for that alone, I felt that I owe him this at the very least.

    He has just released a book on flipping websites – a topic very relevant with social media and what Facebook has allowed people to do. However, rather than just posting a banner or an affiliate link to his book, I wanted to find out a bit more about this so here it is….happy flipping!

     

    Hi, Zac! Tell us a bit about yourself and when and how you got into writing.

    Hey Ricky, first off thanks for doing this interview with me. I’ve been making money online for over a decade now, and started blogging in 2007. I’ve always been a decent writer, but once the blog started, I just kept writing more as I continued to fill the blog with new content.

    Last year I released my first free eBook, Six Figure Affiliate Blogging, which did extremely well and documented the process of creating a blog and using affiliate marketing to generate income. This time around I decided to write on the topic of web site flipping. My latest book, Flip This Web Site, just went live this week and covers everything from starting your first web site, to eventually flipping web sites and domains for a full time income.

     

    How did the idea of this book come to you? Can you tell us a bit about it?

    Lately I’ve found myself addicted to using the Flippa web site. I could be on there all day and bidding on web sites, but then I realize I’ll spread myself out too thin trying to run all of these sites. However, it’s still a killer place for resources and to start a new business, so I wanted to spread the word and walk people through the process of web site flipping.

    One of the great things about site flipping is …read more

  • zacfeature

    Flip this Website

    0                0

    Well, as you all know – I am not one to typically blog about internet gurus, but this next post on Zac Johnson is one I felt I had to do. He was one of the first ones to blog about AVG and for that alone, I felt that I owe him this at the very least.

    He has just released a book on flipping websites – a topic very relevant with social media and what Facebook has allowed people to do. However, rather than just posting a banner or an affiliate link to his book, I wanted to find out a bit more about this so here it is….happy flipping!

     

    Hi, Zac! Tell us a bit about yourself and when and how you got into writing.

    Hey Ricky, first off thanks for doing this interview with me. I’ve been making money online for over a decade now, and started blogging in 2007. I’ve always been a decent writer, but once the blog started, I just kept writing more as I continued to fill the blog with new content.

    Last year I released my first free eBook, Six Figure Affiliate Blogging, which did extremely well and documented the process of creating a blog and using affiliate marketing to generate income. This time around I decided to write on the topic of web site flipping. My latest book, Flip This Web Site, just went live this week and covers everything from starting your first web site, to eventually flipping web sites and domains for a full time income.

     

    How did the idea of this book come to you? Can you tell us a bit about it?

    Lately I’ve found myself addicted to using the Flippa web site. I could be on there all day and bidding on web sites, but then I realize I’ll spread myself out too thin trying to run all of these sites. However, it’s still a killer place for resources and to start a new business, so I wanted to spread the word and walk people through the process of web site flipping.

    One of the great things about site flipping is …read more

  • Byron post

    Asians in Advertising: IDz Media – Byron Kho

    0                0

    Byron Kho is the CEO of IDz Media, formerly InstantDollarz, an affiliate network and advertising solutions provider.  After graduating from the University of Pennsylvania in 2005, Byron helped build and develop IDz Media from loyalty website specialization to an affiliate network handling tens of thousands of clients.  IDz Media continues to do all development in-house, including its affiliate network software, the now ubiquitous Content Unlocker software it debuted in 2008, and exciting new products scheduled for release in late 2011.

     

    1) Byron, tell us briefly about yourself and how you got started in this industry.

    Before moving into this industry, I was conducting biomedical research into neurodegenerative diseases at Penn.  While fascinating, the bureaucracy and politicization of science was very frustrating and prompted me to look at opportunities elsewhere.  Initially as a side project, my business partner and I started developing websites back in 2004 and 2005 to varying degrees of success.  We ran all kinds of content sites, including a very popular MCAT preparation site, several ringtone sites, credit card comparison sites and other such ventures.  Our first financially successful hit was a shopping cash back program that very rapidly grew in sales and volume to grab a place right behind Inbox Dollars and FatWallet for a time.  We started out as affiliates working with content we enjoyed creating and sharing, but we picked up a lot of experience on the way and realized that we could do a lot more with our talents.  We then switched business models to helping others monetize their own content and generating value for advertisers.  Currently, we operate as an affiliate network and as an advertising solutions provider for all types of clients.

     

    2) Do you think being an Asian in this industry has hindered or helped you achieve the level of success you currently have or anticipated?

    I would throw age into the mix as well.  As a very young entrepreneur trying to pitch my wares to networks and advertisers way back in the day, age and race were definitely considerations I had to think about.  I assumed that everyone would take young people less seriously, …read more

  • Byron post

    Asians in Advertising: IDz Media – Byron Kho

    0                0

    Byron Kho is the CEO of IDz Media, formerly InstantDollarz, an affiliate network and advertising solutions provider.  After graduating from the University of Pennsylvania in 2005, Byron helped build and develop IDz Media from loyalty website specialization to an affiliate network handling tens of thousands of clients.  IDz Media continues to do all development in-house, including its affiliate network software, the now ubiquitous Content Unlocker software it debuted in 2008, and exciting new products scheduled for release in late 2011.

     

    1) Byron, tell us briefly about yourself and how you got started in this industry.

    Before moving into this industry, I was conducting biomedical research into neurodegenerative diseases at Penn.  While fascinating, the bureaucracy and politicization of science was very frustrating and prompted me to look at opportunities elsewhere.  Initially as a side project, my business partner and I started developing websites back in 2004 and 2005 to varying degrees of success.  We ran all kinds of content sites, including a very popular MCAT preparation site, several ringtone sites, credit card comparison sites and other such ventures.  Our first financially successful hit was a shopping cash back program that very rapidly grew in sales and volume to grab a place right behind Inbox Dollars and FatWallet for a time.  We started out as affiliates working with content we enjoyed creating and sharing, but we picked up a lot of experience on the way and realized that we could do a lot more with our talents.  We then switched business models to helping others monetize their own content and generating value for advertisers.  Currently, we operate as an affiliate network and as an advertising solutions provider for all types of clients.

     

    2) Do you think being an Asian in this industry has hindered or helped you achieve the level of success you currently have or anticipated?

    I would throw age into the mix as well.  As a very young entrepreneur trying to pitch my wares to networks and advertisers way back in the day, age and race were definitely considerations I had to think about.  I assumed that everyone would take young people less seriously, …read more

  • quotes-courage

    77 Great Quotes That Will Change Your Life

    0                0

    I’m addicted to quotes, especially quotes about change. They are inspiring, motivating and they have the power to provoke new thought. They have the power to break down old beliefs and inject wisdom into your life. I’ve always gained inspiration from quotes, which is why I’ve decided to gather some of my favorite quotes into this post. Each quote comes with an elaboration from me. The meanings of the quotes will probably not be the same for you as they are for me, so use whatever I say however you like. I can only share my own experience. After that it is up to you. Enjoy these wise, inspiring, and great quotes!

    Quotes About Courage

    1. “Courage is the discovery that you may not win, and trying when you know you can lose.” – Tom Krause There are no guarantees in life. Even the false security of having a house, a family and money in the bank will pass. The only constant in life is change. The sooner we can accept that, the smoother life will be. 2. “The greatest barrier to success is the fear of failure.” – Sven Goran Eriksson We all fear failure. It’s a learned habit. It is said that the only fears we are born with are the fear of falling and the fear of loud noises, the rest is learned. There’s nothing wrong with failure. In fact, if you never fail, you will never grow. 3. “If we’re growing, we’re always going to be out of our comfort zone.” – John Maxwell I couldn’t agree more with this quote. The more comfortable I get with being uncomfortable, the faster I grow. When you’re moving forward and making progress, you will feel uncomfortable, and that’s okay. 4. “A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell We grow up with the idea that we have to look for others for answers. Instead of seeking approval, look inside of yourself and feel what is right. We are all unique, therefore …read more

  • quotes-courage

    77 Great Quotes That Will Change Your Life

    0                0

    I’m addicted to quotes, especially quotes about change. They are inspiring, motivating and they have the power to provoke new thought. They have the power to break down old beliefs and inject wisdom into your life. I’ve always gained inspiration from quotes, which is why I’ve decided to gather some of my favorite quotes into this post. Each quote comes with an elaboration from me. The meanings of the quotes will probably not be the same for you as they are for me, so use whatever I say however you like. I can only share my own experience. After that it is up to you. Enjoy these wise, inspiring, and great quotes!

    Quotes About Courage

    1. “Courage is the discovery that you may not win, and trying when you know you can lose.” – Tom Krause There are no guarantees in life. Even the false security of having a house, a family and money in the bank will pass. The only constant in life is change. The sooner we can accept that, the smoother life will be. 2. “The greatest barrier to success is the fear of failure.” – Sven Goran Eriksson We all fear failure. It’s a learned habit. It is said that the only fears we are born with are the fear of falling and the fear of loud noises, the rest is learned. There’s nothing wrong with failure. In fact, if you never fail, you will never grow. 3. “If we’re growing, we’re always going to be out of our comfort zone.” – John Maxwell I couldn’t agree more with this quote. The more comfortable I get with being uncomfortable, the faster I grow. When you’re moving forward and making progress, you will feel uncomfortable, and that’s okay. 4. “A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell We grow up with the idea that we have to look for others for answers. Instead of seeking approval, look inside of yourself and feel what is right. We are all unique, therefore …read more

  • success

    Dumb Little Man: 10 Things That Hold You Back from Outrageous Success

    0                0

    If I could show you how you can become an outrageous success, would you be interested?

    You see, human beings are naturally happy when everything negative is removed. It’s like trying to hold a beach ball underwater. As soon as you let go, it pops back up to the surface.

    So imagine yourself being a success and all that it brings with it. It feels good, doesn’t it? You can have that, and much more, if you would just let go of the things that hold you back.

    1. Lack of Vision
    The number one thing that holds most people back is lack of vision. You have to get a clear image in your mind’s eye about what success means to you. I’m not talking about having tons of money, five cars, and a huge house somewhere expensive.

    I’m talking about the life that you truly want to live.

    Think about how you would feel if you already had all that.In the end all we want is to feel good now.

    2. Negative Expectations
    We’ve been conditioned to talk negatively to ourselves all day long. Some people don’t believe in affirmations, but they go around telling themselves that they aren’t good enough, that they can’t accomplish anything, and that nothing is worth doing.

    Try saying those things to yourself right now and see how you feel. Positive expectations will make good things happen.

    3. Blame
    There’s no one to blame. You alone are responsible for not only the business success you have, but also how much you enjoy life right now. Even if someone did something wrong to you in the past, it doesn’t mean that you have to be mad at them for the rest of your life.

    The only one suffering from you blaming others is you.

    4. Negative Beliefs
    Everyone has their own set of negative beliefs. Figure out what yours are and start letting them go. There are a lot of ways out there that you can use to let go your negative beliefs.

    Many of them work. I personally help people do just this with NLP and sometimes EFT and the results are powerful, but the change starts with you …read more

  • success

    Dumb Little Man: 10 Things That Hold You Back from Outrageous Success

    0                0

    If I could show you how you can become an outrageous success, would you be interested?

    You see, human beings are naturally happy when everything negative is removed. It’s like trying to hold a beach ball underwater. As soon as you let go, it pops back up to the surface.

    So imagine yourself being a success and all that it brings with it. It feels good, doesn’t it? You can have that, and much more, if you would just let go of the things that hold you back.

    1. Lack of Vision
    The number one thing that holds most people back is lack of vision. You have to get a clear image in your mind’s eye about what success means to you. I’m not talking about having tons of money, five cars, and a huge house somewhere expensive.

    I’m talking about the life that you truly want to live.

    Think about how you would feel if you already had all that.In the end all we want is to feel good now.

    2. Negative Expectations
    We’ve been conditioned to talk negatively to ourselves all day long. Some people don’t believe in affirmations, but they go around telling themselves that they aren’t good enough, that they can’t accomplish anything, and that nothing is worth doing.

    Try saying those things to yourself right now and see how you feel. Positive expectations will make good things happen.

    3. Blame
    There’s no one to blame. You alone are responsible for not only the business success you have, but also how much you enjoy life right now. Even if someone did something wrong to you in the past, it doesn’t mean that you have to be mad at them for the rest of your life.

    The only one suffering from you blaming others is you.

    4. Negative Beliefs
    Everyone has their own set of negative beliefs. Figure out what yours are and start letting them go. There are a lot of ways out there that you can use to let go your negative beliefs.

    Many of them work. I personally help people do just this with NLP and sometimes EFT and the results are powerful, but the change starts with you …read more

  • featuretwitter

    New Media Challenges in Traditional and Internet Marketing

    0                0

    When you are talking to people in person, a small misunderstanding in communicating a message is rarely a deal breaker.  If you say something and it is interpreted incorrectly the person you are talking to might frown, furrow their eyebrows, or even take a step back.  You can apologize for the misunderstanding and correct your mistake, putting your partner at ease.  The conversation can continue without problem, and nothing comes from your error.

    Media does not work that way.  You do not have the chance to correct yourself.  And when marketers make the mistake of trying to make a message transfer from one form of media to another, the results can be even more devastating.  A message originally made for TV does not work on the web in the same way, just as something written in a press release does not make a good billboard ad.

    And when things go wrong today, they really go wrong.  Let’s imagine that a local company decides to send out an email to all of its customers advertising a new product.  The copy to be used in the e-flyer is taken from an existing radio commercial that plays on local stations.  When over the airwaves, the person reading the script of copy is able to add inflection to lead customers into interpreting the message in a particular way.  As such, the meaning of the message is directed, and less work is required by the receiver of the message to understand what it says.

    When translated into a strictly print format those suggestions disappear.  What on the radio was a light hearted and sarcastic suggestion to come to the store or risk missing out on a big sale now seems like an aggressive warning to customers.  Of course it isn’t really – it’s just as it seemed on radio, a joke even.  But in print there is no way to keep customers pointing in the right direction.

    To keep yourself out of trouble, follow a few quick and easy rules for dealing with different media:

    Do not try and stretch the same advertisement across two different media.  It will …read more

  • feature image

    Fleshing out Branding’s Potential in a Digital Setting

    0                0

    Branding is a fairly complex marketing concept that not many people really understand. When coupled with the complexity of the internet, such a topic can leave marketers utterly dumbfounded, left behind by the way of the times. Yet to be successful in marketing to customers online, mixing the two together is absolutely crucial. Thankfully, when working in tandem, branding and the internet form some pretty simple concepts that anyone can comprehend.

    To understand branding is to understand some key traits of the contemporary human psyche. It simply requires that marketers identify the things that their customers hold dear – freedom, the American West, security, etc. – and make their products or services mesh with those values.

    So when Coca-Cola wants to sell a can of soda, they no longer say that they taste better, that they have less calories than Pepsi, or say anything at all, really. Talk is cheap – it is action that sells. So Coke shows you what summer is all about: people holding hands on the beach, laughing with each other, and doing any number of other things that have very little to do with soda.

    But people buy it because a connection is made between summer and Coke, and since people do like summer, they associate it with Coke and buy the product. This style of marketing can be seen everywhere – young adults associating cars not with quality or price, but with fun and “zoom,” or teenagers not associating jeans with durability but with attitude or rock and roll.

    Taking this into consideration, much of modern marketing is about finding people that match up with these interests and targeting advertisements at them that focus on these abstractions. In order to sell 18-24 year olds Coke, you first have to find an avenue through which you can blast them with messages about summer. It takes a lot of time and careful study to identify where to best go after such people, but it can be done.

    This is where the internet comes in, because the web takes care of much …read more

  • feature image

    Fleshing out Branding’s Potential in a Digital Setting

    0                0

    Branding is a fairly complex marketing concept that not many people really understand. When coupled with the complexity of the internet, such a topic can leave marketers utterly dumbfounded, left behind by the way of the times. Yet to be successful in marketing to customers online, mixing the two together is absolutely crucial. Thankfully, when working in tandem, branding and the internet form some pretty simple concepts that anyone can comprehend.

    To understand branding is to understand some key traits of the contemporary human psyche. It simply requires that marketers identify the things that their customers hold dear – freedom, the American West, security, etc. – and make their products or services mesh with those values.

    So when Coca-Cola wants to sell a can of soda, they no longer say that they taste better, that they have less calories than Pepsi, or say anything at all, really. Talk is cheap – it is action that sells. So Coke shows you what summer is all about: people holding hands on the beach, laughing with each other, and doing any number of other things that have very little to do with soda.

    But people buy it because a connection is made between summer and Coke, and since people do like summer, they associate it with Coke and buy the product. This style of marketing can be seen everywhere – young adults associating cars not with quality or price, but with fun and “zoom,” or teenagers not associating jeans with durability but with attitude or rock and roll.

    Taking this into consideration, much of modern marketing is about finding people that match up with these interests and targeting advertisements at them that focus on these abstractions. In order to sell 18-24 year olds Coke, you first have to find an avenue through which you can blast them with messages about summer. It takes a lot of time and careful study to identify where to best go after such people, but it can be done.

    This is where the internet comes in, because the web takes care of much …read more

  • Target

    Affiliate Marketing Bites

    0                0

    Ok, sorry – affiliate marketing can bite if it is no targeted properly.  Most people understand that affiliate marketing is a fantastic way to monetize your blog and see steady paychecks rolling in –if it is done properly.  Yet far too many people around today fail to understand that some kinds of affiliate marketing simply are not right for their websites, and that forcing them will simply ostracize visitors and lose them money.

    A perfect example of this might be Amazon’s affiliate marketing program, which encourages people to post ads on their site that pull visitors over to Amazon.  Some websites can do very, very well with this program, ending each day with plenty of visitors and a PayPal account full of cash.  Many others, however, attempt to utilize Amazon Affiliates without considering whether or not it is actually right for their site.

    There is, however, an affiliate marketing situation that can benefit nearly any website, bringing in regular money from various online vendors.  The key to success in this type of situation is to choose the right partner for your site rather than going with an easy, general web seller like Amazon.

    Take, for example, a blog about car repairs that someone has decided they want to monetize.  Someone could probably make a little bit of money putting an ad for Amazon on each of their pages that would feature things like books on auto repair, or perhaps apparel with brand logos on them.  If the website had enough traffic those things would sell, but very slowly.  Someone might be lucky to get a commission from Amazon once a month on a book, walking away with something like $10 or $15 at the absolute best.

    With a more targeted affiliate marketing program, however, that same person could do quite well for themselves.  By working with an online company like Auto Parts Giant, the tools and parts described in the various posts on the site could appear alongside the content, encouraging readers to make similar customizations and repairs to their own vehicles.  The owner of the website could easily see a dozen or more …read more

  • Social Media is Bogus

    Social Marketing is Bogus

    0                0

    Ok so it is not – just wanted to get your attention. So you have spent a lot of time thinking about it, and you have decided that social media marketing just does not make sense.  After all, there is absolutely no reason that a company like Facebook or Twitter should set the rules for how companies do their business.  In your opinion, social networking websites should be for updating friends on what you think is useful for others to know, learning more about what other people think you should know, and playing games.  Well, except for that last one you are exactly right and that is precisely why you need to get involved in social marketing today.

    The marketing world in which we live is being broken down into a series of links and addresses that are passed around like cigarettes at a party.  Information is the commodity, not whatever product or service you have to offer, and if your business does not stamp its name on a selection of tidbits of information then no one is going to know that you even exist.

    Take just a moment to reflect on what you do when you yourself visit a social networking site like Facebook.  You log in, review the things your friends have posted, following a handful of the more interesting things further than others, post a few things of your own, and then you’re finished.  That’s it.  That is the entire social networking experience.

    And yet people spend hours on websites like Facebook and Twitter for one reason – they follow links until the trail runs cold.  People simply do not realize how many mindless pages they sift through from one original link.  They can start with the Cincinnati Reds’ box score and wind up with a new car insurance policy.  They can start with a video of a dog doing backflips and end with three Hawaiian shorts on their way in the mail.

    But what you need to make sure that they do is start with a link related to your product that gets them caught in your own marketing …read more