Ok, sorry – affiliate marketing can bite if it is no targeted properly. Most people understand that affiliate marketing is a fantastic way to monetize your blog and see steady paychecks rolling in –if it is done properly. Yet far too many people around today fail to understand that some kinds of affiliate marketing simply are not right for their websites, and that forcing them will simply ostracize visitors and lose them money.
A perfect example of this might be Amazon’s affiliate marketing program, which encourages people to post ads on their site that pull visitors over to Amazon. Some websites can do very, very well with this program, ending each day with plenty of visitors and a PayPal account full of cash. Many others, however, attempt to utilize Amazon Affiliates without considering whether or not it is actually right for their site.
There is, however, an affiliate marketing situation that can benefit nearly any website, bringing in regular money from various online vendors. The key to success in this type of situation is to choose the right partner for your site rather than going with an easy, general web seller like Amazon.
Take, for example, a blog about car repairs that someone has decided they want to monetize. Someone could probably make a little bit of money putting an ad for Amazon on each of their pages that would feature things like books on auto repair, or perhaps apparel with brand logos on them. If the website had enough traffic those things would sell, but very slowly. Someone might be lucky to get a commission from Amazon once a month on a book, walking away with something like $10 or $15 at the absolute best.
With a more targeted affiliate marketing program, however, that same person could do quite well for themselves. By working with an online company like Auto Parts Giant, the tools and parts described in the various posts on the site could appear alongside the content, encouraging readers to make similar customizations and repairs to their own vehicles. The owner of the website could easily see a dozen or more sales each month if not many more, depending on the amount of traffic he or she might have.
Affiliate marketing does work, and it benefits all parties involved. The vendor gets products moving off the shelf, you get to make some money from your website, and your visitors get products that they are interested in. Everyone wins – but only with cautious research and carefully targeted programs.
Trackbacks and pingbacks
No trackback or pingback available for this article.