Hey Russell, thanks for taking the time to do this. Tell us some about yourself and what you do.
I got started in the online advertising business back in 1995 and was a pioneer in the email industry by 1996 having run
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I was an early adopter to Facebook and realized how much potential it had for industry people to stay in constant communication. One of the first things I did after joining Facebook was to start the group. I think this was at the end of 2006 or maybe the beginning of 2007.
Are you the only one who monitors the group?
No there are several moderators. Each Friday as a bit of a publicity stunt for affiliate managers we add a new female moderator. They become the “Friday Girl” and basically have the stage for the day and it’s all about them. The idea behind this is to promote personality and attract business for some of the affiliate networks and managers that participate in the group.
What was the main purpose behind starting this group?
Originally the purpose was so that I could interact more on a day to day basis with my clients. Those clients then added their friends and their friends added more people and it started to grow. Before Facebook made their group changes at the beginning of 2011 it operated more like a Listserv and people would request for me to send out Facebook Messages to people’s Inboxes promoting their offers or services and whatnot. After Facebook made the changes to the way groups operate the group really took off in popularity and has since become the busiest affiliate marketing discussion group to my knowledge. One of the main reasons for the group’s popularity is the rather backward approach to how we appreciate self promotion. The group exists as a venue where it’s okay to toot your own horn.
Where do you see this group going? Is it living up to your expectations?
We are trying to double our membership base currently from 3500 members to 7000 members but we do not want to harm the quality of our membership. There are a lot of well known industry people participating. We don’t want to limit membership too much but it’s important that every member be involved in the online advertising industry / affiliate marketing industry in some capacity.
How does your group help the everyday marketer?
A lot of deal flow happens on the group wall. A lot more of it happens behind the scenes. All you have to do is watch the group wall for a few minutes to realize how great this service is for being able to find publishers, offers, customers, etc.
Will you be able to provide us with a case study on this?
If you want to know how effective the group is, all you have to do is post a question about it on the wall of the group! This is what makes it so great. There is a huge instant gratification factor going on.
Who and why should someone join your group?
Well to reiterate we’re looking for people that are involved in the affiliate marketing industry or online marketing industry in some shape or form. Join the group, check it out and see if it’s for you.
Do people get banned in your group? If yes, on what basis?
Yes. People get banned mainly for doing things where they are impolite or non courteous to others and for posting off topic. There is AUP in the docs section of the group if you would like to know more about acceptable behavior.
Who keeps a track of the daily activities of the group?
No one, everyone, it just exists. It’s a great way to reach out to the industry at the click of a button in order to make an announcement or to poll the audience.
Few tips for our readers?
If you join, try to keep it business as much as possible. Don’t be rude for the sake of being rude. Tell us about what you’re doing and how you can help us make more money or ask us how we can help you make more money with affiliate marketing.
The direct URL to the Super Affiliates Facebook Group is http://www.affiliatestalker.net
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