January 2012

Monthly Archives

  • Suited

    Winter CPA Affiliate Network Survey

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    Well guys, here I am again. Last week I asked you to vote for me in a top blogger  blogging contest (which is still going on by the way – feel free to vote) and I must say the response was absolutely astounding. Competing against the likes of Ian Fernando, Murray Newlands, Mr. Green, and the rest of the star studded cast is definitely a humbling experience. The amount of wealth and knowledge those guys bring is amazing and we as an industry are quite fortunate to have them around.

    I now however invite you to participate in the 2012 Winter CPA Affiliate Network Survey sponsored by the Executive Council of Performance Marketing and pick Affiliate Venture Group as your network of choice. Your vote will assist in making our company the preferred CPA Affiliate Network for affiliates and publisher, new or seasoned. It is a privilege just to be in the running and thanks to your support we can certainly come out ahead.

    Input from you will enable us to continue to build our company culture and bring attention to areas in which we may currently lack. Because our company believes that “Everyone Matters”, this vote of confidence in Affiliate Venture Group will certainly help the cause.

    By clicking on this LINK, you will be able to vote for Affiliate Venture Group so make it count will ya? As a matter of fact, two of our Affiliate Managers are up for the Favorite Affiliate Manager so please vote for Chris Kautz and or Rheya Sahni.

    Thank you and we look forward to receiving your input.

  • photo

    What Every Dad Should Know About Their Daughter

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    This is a post by Gina McClain | January 24, 2012 |

    This was a post shared with me by a friend of mine and having a daughter myself – I thought it imperative to share with you all, especially the dads out there who have a daughter.


    Last week I was dropping my daughter off for a birthday party.  As I was leaving a man stopped me asking for direction.  He was standing with one of my daughter’s school friends.  Immediately recognizing her I put my hand out and introduced myself explaining that our daughters sit together at lunch often.  His reaction was sarcastic as he gave his daughter a side-ways glance.  I didn’t fully catch what he said but whatever it was it didn’t honor his daughter in any way.  Looking at her I could tell this was not abnormal behavior.

    I’ll be honest… I wanted to punch him.

    It’s challenging to articulate the influence a father has on a little girl.  How much of his attitude and actions toward her can determine her future relationships.  I remember how much stock I placed in what my dad thought of me.  I remember how much I wanted him to be proud of me.  To affirm me.  To show me my value.

    I remember how he would brag about me on the sidelines of the soccer field.

    How he would tell me I’m beautiful.

    How he would hug me so hard I couldn’t breathe.

    How often he reminded me as a teenager, “Never date a boy you wouldn’t marry.”
    (What a way to narrow the playing field!)

    Dad’s, don’t lose sight of the impact you have today on your daughter’s future.  Here are three things I encourage you to focus on:

    Affirm Her

    She looks to you for affirmation, encouragement, & guidance.  As she grows through puberty (ESPECIALLY, as she grows through puberty), she needs your voice reminding her that she is beautiful, valuable and worthy of love.  If she can learn to believe you, then she’ll believe her future husband when he tells her the same things. 

    Set the Standard

    Be …read more

  • Where Millionaires Hang

    Where Millionaires Hang

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    Michael Totti has been in the Internet Marketing industry for several years. He is a very talented young entrepreneur who is the senior manager at fivestarcpa.com and the owner of EmillionForum.

    1.  Tell us a little bit about yourself. How old are you? Where do you live?

    My name is Michael Totti I’m 20 years old and from Toronto, Ontario. My background is a mix of Italian and Russian. I live life by the phrase, “the sky is the limit” and yes biggie smalls is my favourite rapper.

    2. How long have you been working in this industry and how did you get involved?

    I have been in this industry for 3 years now. While my friends would go out to bars, clubs, and parties, I would always stay at home and study the game of Internet Marketing. My first business venture started in 2008 with my own personal SEO website. I had many clients that I did SEO for and the word quickly spread about my services.  After several hard working months I sold my website on flippa for a reasonable amount. In late 2009 I discovered Affiliate Marketing and was instantly hooked. My time was spent on many forums learning the ropes, and soon enough I started a couple very big budget campaigns with the income that I generated from my SEO business. I was dubbed, “The Marketing Teen“ by many of my affiliate managers and quickly took over the game by storm. This year I have started up my own Marketing community called EmillionForum. It is rapidly growing, and is quickly becoming the number one place to be for beginner, intermediate, and experienced marketers.

    3. What are уουr favourite traffic sources? What niche hаѕ worked best for уου?

    My favourite traffic source is PPC. I have had huge success with PPC and I have helped many people setup profitable PPC campaigns.

    Email submits has got to be my favourite because they convert really well and you can take a lot of different approaches when promoting them.

    4. What was your biggest success to date?

    My biggest success was creating Emillion, …read more

  • feature pic

    The 200 MPH Challenge

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    Well guys, hope you have enjoyed my interviews and posts thus far but now I am going to ask you to take a second to read this. As many of you already know, I’ve just entered to win a seat in AffiliateWire’s incredible adventure contest. The contest is Lethal Velocity: The 200MPH Challenge. Yeah, I know. It is pretty BAD ASS. The prize is totally out-of-sight. The blogger with the most votes (currently as of this post – I am in 3rd place) gets to drive an exotic supercar down an airstrip in the Mojave Desert. The challenge is to crack the 200MPH barrier and take your place in an exclusive group of other drivers who have reached this prestigious milestone.

    To win, I need as many votes as I can get and that’s where you come in.

    Just click here and VOTE FOR ME or click on the banner below. I would be the one that says, “Ricky Ahuja – rickyahuja.com” – just click on the radio button and then click on VOTE. Simple as that.

    I really appreciate it. Should I win, I’ll be sure to blog about the experience when I get back!

    Many thanks and Much love,


  • Insider Tips From a Clickbank Super Affiliate

    Insider Tips From a Clickbank Super Affiliate

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    Choosing quality products is an important factor for every affiliate campaign, because you want to make sure that you are setting up campaigns around products that are likely to convert. What this means is that you need to spend time carefully researching and evaluating any and all products in order to create your “affiliate swipe file”.

    When it comes to choosing a niche, there are two methods that will help you get started:

    1) Choose a niche that is likely to be around and consistent
    2) Identify demand and profitability based on existing competition

    Take notes of possible products and niche markets that look interesting to you. Then, search for related forums, groups and blogs to determine what people are looking for, how big the market is and what is current demand. Then, investigate keywords to determine how much competition is in the marketplace as well as how many searches take place each month for specific keyword phrases relating to each niche market.

    If you plan to promote digital products, the best place to start looking for quality products is through ClickBank, available at http://www.Clickbank.com. ClickBank is the largest online marketplace for digital products, and you’ll be able to quickly pinpoint hot sellers by browsing through their many categories. ClickBank.com offers detailed statistics and information regarding each specific product making it even easier to quickly evaluate the profitability of potential campaigns.

    Here is what this means:

    $sale: The amount of money you earn for each sale.
    Future $: Average rebill revenue.
    Total $sale: Average total $ per sale, including all rebills.
    %sale: The percentage of the product sale price that the sale represents.
    %refd: Fraction of publisher’s total sales that are referred by affiliates.
    grav: The measure of how many affiliates are promoting the product.

    For each affiliate paid in the last 8 weeks Clickbank adds an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

    The Gravity indicator will tell you how well a product is selling. So a gravity score of 100 means a product is potentially selling better than one with a gravity score of 20.

    When it comes to …read more

  • philfeatureimage

    You Have a Friend at CPATrend

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    I am especially please to post this next interview as he is truly a stand up guy in a typically not so stand up industry. I have had the pleasure of meeting him on a couple of occasions and truly a breath of fresh air. I am thankful for him taking the time to do this in-depth interview so here it goes.

    Phil, tell us something about yourself

    My name is Philip Shapiro, I’m 22 years old and was born, raised, and reside in NY.  I’m the owner of the affiliate network CPATrend, which has been by far my greatest achievement as an entrepreneur.  A few random things about me:  I’m a huge sports fan, I play the guitar (unfortunately terribly), and I’m a work-a-holic, just like you Ricky!

    How did you get you get a start in this industry?

    I’ve owned various online companies/websites since I was 13 years old.  A friend of mine at the time got me involved.  He owned a game server provider for games like Counter-Strike, Day of Defeat, etc.  He got me involved and we partnered up on it.  At age 13, we had an operation with 6 dedicated servers across the country, and 75 monthly clients.  We then ventures onto different things, messing around with YPN when it was in Beta version, followed by getting into affiliate marketing with incentivized websites.  After running a GPT site, I moved my incentivized focus over to the TV show site niche.  I purchased up just about every single major tv show streaming site until I built a network of 25 sites, all ranking #1-2 for multiple major keywords in google, delivering insane amounts of traffic.  I monetized with content unlockers and pulled in 6 figures from that network of sites.  In the meantime, I had been an affiliate marketer at various affiliate networks and felt that I had the right background, experience, knowledge, and capital to start my own network, which looking back was pretty accurate.

    Tell us something about CPATrend

    CPATrend isn’t like every network out there.  We’re a small network, but we’re competing with the large networks both figuratively …read more

  • jen

    Kim Kardashian : Demise of a Brand

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    This is a guest post by Jennifer Mansfield, a Digital Marketing Consultant, www.digital-mesh.com. The motivation of this post was a similar article written by Pace Lattin – Kim Kardashian is Dead.

    Kim Kardashian: Demise of a Brand

    Several years ago I was working on a project for a client who was looking to get their brand into the hands of willing celebrities to announce their official launch. So I coordinated with an old client who was able to help with a few relatively unknown, but up and coming celebs, who would give us the anecdotal, ‘Oh, you caught me off guard while buying this great new brand,’ shot.  It was 2008 and among those willing up-and- comers was Kim Kardaishian.  Her Calabasas, California clothing store, Dash, had been open for 2 years, and she was soon to compete on Dancing with the Stars, but her celebrity status was just starting to emerge, and she was willing to take an unpaid gig for a friend.

    Admittedly, I didn’t know who she was, and I wasn’t overly impressed with her style from the picture submitted, but our client was happy and that was all that mattered.

    So the press release went out, sales came in, and life went on.

    Then something happened in 2009, and that same girl that I was so unaware of, was suddenly everywhere.  From clothes to shoes, jewelry, cupcakes and diet pills (yes, she endorses both sugary sweet deserts and the diet pill to counter act them!) to nail polish and more, Kim Kardashian has successfully planted her face on just about every product that will take it.

    Here’s a quick list of where you can find her bold brows and pursed lips touting a product’s value:

     A nail polish line for OPI
    Four DASH boutiques
    Clothing line for Sears called KardashianKollection
    An endorsement deal with QuickTrim, weight-loss supplement
    An Armenian-inspired jewelry line called Virgins, Angels, and Saints
    An endorsement deal with ShoeDazzle.com
    H own signature perfume
    An endorsement deal with Signature Series Couture Lollipops from The
    Endorses fast food for Carls Jr.
    Endorses Muscle Flex VATA athletic wear
    Endorses Midori Licquer
    Has a sunless tanner called Kardashian …read more

  • Saamrath

    Successful Affiliate Marketing

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    This is a guest post by Samrath Gupta on Successful Affiliate Marketing

    For those who have come upon successful affiliate marketing, they have the ability to “print” money anytime they want to. Simply put, these marketers have what it takes to think up cash and make them into solid checks.

    Too good to be true?  This is what affiliate marketing can do.

    The amazing thing about affiliate marketing is that anyone can make incredible profits, without much work needed and in as little as 2 or 3 weeks.  This basically means that you can start from nothing and make easy cash, without having to create your own products, website, or write a single ad copy.

    This is what makes affiliate marketing a good starting point for those newbies who want to have an idea what it is like to be in a business. It gives them the opportunity to work on their own time, using other people’s efforts and resources, to gain profits while educating themselves in the process.

    Affiliate marketing is an earning while learning business. This is where most people get the knowledge to make it big on other forms of business in the future. This is their starting point.

    When starting an affiliate program, you do not just go right ahead and choose the ones lid out in front of you. There are certain factors you need to understand before getting into one. Not considering these things can result to wasted time, resources and profits.


    1. Know Your Target Market

    To collect the big affiliate checks, you must first identify and target your audience. This is a simple case of offering people what they want and need. Many affiliates commit the mistake of giving out these things to the wrong persons.

    The result? No buyer and no sales for you. Why would people buy something they are not in need of?

    Do you think people will be interested in you offering them affiliate marketing when they are into copywriting? Not many will be.

    It is best to find your audience first to be able to maximize your resources and commissions.


    2. Know the Quality of Your Affiliate …read more

  • oliverkenyon

    Get Your Kick at CPAFix

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    I have just recently gotten a chance to know Oliver and came across his forum and thought I would give a test drive and I must say, I was impressed with his response and support. Based on this – I reached out to him to do an interview and immediately got a response and so here it is. Enjoy!

    Oliver, please tell us a little about yourself.

    Hello, my name is Oliver Kenyon I’m a full time entrepreneur and internet marketer from South West England. I’m 24, and recently launched my first ever company Okenyon Webs. Most people know me as K and for being the founder of the refreshing new project CPAFix. 2012 is the first full year for my company and we are all extremely excited for the forthcoming projects.

    How did you get you get a start in this industry?

    Well, I have always been fascinated with the online industry but I trained and qualified as a Chef. I was working around the clock in the kitchen and managing to squeeze in all the time I could online, one thing led to another and someone introduced me to a very popular CPA network. I made my first $ about 2 years ago and haven’t looked back since. When I started to see what sort of money could be made I spent all my spare time reading guides and asking my peers questions until I found successful formula’s. I then thought how tough it can be as a newbie in this industry and how no one is willing to share unless you have something to offer them. I feel it can be quite a selfish industry so I created CPAFix, a welcoming and friendly place for people to help each other achieve success no matter what your background is!

    Tell us something about CPAFix and company.

    I started CPAFix about 6months ago and after it’s overwhelming initial success I decided to re design and put my heart into the site. It was AMAZING the reception it got, I never imagined it would be so good so quick. We already have over …read more

  • chris-feature-300x289

    Denied! You Suck and Your Traffic Sucks and You Live Out of a PO Box

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    Wow the Slayer is back with his 2ndrant of the year and within the same month.  This is messed up and I have a reputation of incompetence and laziness to uphold.  Ah Whoops.   Yes, I realize I am talking in the 3rd person about myself as if I drove a Lambo.  Not exactly, but I do drive a car with a manual transmission, and that takes skill.   I am sure many of the pubs still living in Mom’s basement can barely drive a remote.  Anyway on to more serious matters within the online marketing industry vs. my ranting BS.   If you have been in the biz for a little bit, you have been invited to apply to a network and then perhaps rejected for any number of reasons.   Why do networks and AM’s do this?

    Let be upfront, I have done something similar as I have had numerous pubs ping me online out of nowhere saying they are interested in joining AVG etc.  To which I respond, I can’t offer you an account until I see an application offering no promises. Most of these types of pubs have been fakers frauds etc, so they were slayed immediately.   (Slayed as in deactivated) I realize I need to put that disclaimer there for PETBA, aka People for the Ethical Treatment of Bad Affiliates.

    So what happens if somebody reaches out and recruits you to sign up for their network, basically does an interview, and then rejects the app.   Well that sucks.   Time is money and that time will never be recovered.  What a waste, as well as a letdown, a complete lack of professionalism. I can go on, but time is money.   I realize that affiliate marketing operates in the grey area and there aren’t too many absolutes.  So basically if you reach out to somebody and invite them to apply, the unspoken hypothetical result should be an approval unless there is something really bad there- an ip that makes no sense.  This invitation is based on the assumption that some research was done before an invitation was given to apply.   It’s like  …read more

  • morganprofile

    Some People Just Piss Me Off

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    Some People Just Piss Me Off

    This is a guest post by Morgan Thomas of Wall of Monitors done for me upon my request at ASW12, many thanks to him for getting it done in such an expeditious manner.

    Affiliate Summit West (or East – holds true for both)

    With ASW this past week I can’t help but look back and see multiple instances where I had been approached on the floor at the meet market and show by people pitching themselves. Now we’ve all had this happen to us and people need to realize that there are a lot of do’s and don’ts when it comes to this.

    Don’t interrupt a conversation with someone else just because you overheard us talking about something interesting. I’ve had plenty of people hear one part of a conversation and interrupt me talking to
    another person about business and trying to interject and wedge themselves and their company into the conversation.

    Have we met before? Well considering I don’t remember you, and when you tell me your name and company and the services you provide I still don’t know who you are please quit insisting that we’ve done business together or that we must have talked in the past.

    Hi “looks at your badge” What do you do tell me a little about your company. You are walking around a show without a booth, I don’t know you, you can’t afford a booth, my time is too valuable and it’s not
    worth it to me to spend the time talking to someone who is just walking the floor trying to pitch your business. Since you hit me up tell me what you do in 1 min or less and I’ll take your card if
    interested don’t try to hold me there to talk to me.

    Also if you ask me for my card, and I say I don’t have one guess what…. I have cards I just didn’t want you calling me. Don’t stand there and ask for my phone number when I tell you I’ll take your card
    and I’ll call you.

    So let’s talk about your card. Your business card says …read more

  • Chad

    PeerFly -They Have an Offer for That

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    While I enjoy all the interviews I do for the blog, I uber enjoyed this one. Chad is one of the nicest guys I have met, very unassuming but has built one powerhouse of an affiliate network in a very short period of time. He has always gone out of his way to accommodate the needs of Affiliate Venture Group (my affiliate network for those that don’t know) and my daughter absolutely adores their t-shirts from the shows and won’t go to bed without it. So here it goes..

    Hi Chad, please tell us something about yourself.

    I’m a for-profit web developer. I’ve built many sites in the past 12 years all with the purpose of making money with them, somehow. My greatest success would be PeerFly.

    How did you get a start in this industry?

    I’ve been in and out of online advertising since 1999 when I started monetizing my Geocities hosted, WYSIWYG pages with ads. I didn’t really get a start in performance marketing until somewhere back in early 2005 when I came across a site that paid people to complete offers. Something we refer to now as “hard incent”.=

    I knew that the owners of these incent sites were making a cut on everything and that’s where I wanted to be. I discovered their connections and started making my own “get paid to” sites on the web. Like most everything in hard incent, they didn’t last, but they did give me a lot of knowledge and direction into the performance marketing world.

    PeerFly was originally supposed to be a hard incent hybrid. A place where people could go and earn money by completing offers and surveys, and at the same time, market those same incent offers all over the web for even more commissions. However, while building PeerFly in 2008, a good friend of mine started a full-fledged CPA affiliate network hosted on DirectTrack and I saw how rewarding it was for him. I also saw how frustrating and limited he was being hosted on a 3rd party platform. From that point on, I made it my goal to build PeerFly into …read more

  • Top 10 Things I learned at Affiliate Summit


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    Top 10 things I learned from Affiliate Summit West 2012

    So I was able to finally bless ASW in Vegas with my awesome presence.   While I do know a lot, I am always down with attaining some more knowledge whether life related or affiliate marketing related.   So I stayed at Caesars Palace, a monstrosity of a place like my gut and love for steak.  And I do love steak, based on the $90 32oz Wagyu Beef Bone Ribeye I demolished.   That’s right scoreboard, Affiliate Slayer 1, Cows 0.   One more thing across the street from Caesars is large billboard on the Flamingo Casino with the shadow painting of Donnie and Marie Osmond which says “absolutely fabulous.”“WTF, Absolutely Fabulous?”  What the heck is so fabulous about Donne and Marie Osmond?   Who the heck goes and sees the Osmonds in Vegas, isn’t there anything else to do?  Can’t the Flamingo put something else on the side of the building facing Caesar’s palace main entrance that doesn’t impair myvision?  The Osmonds, how uncool and untalented is that phenomenon?

    Anyway now that I have officially wasted your time with my usual BS spewing from my vast intellect let’s focus on what I have and hopefully you have learned from Vegas and ASW.

    1)      Blue men and a blue chick dressed in blue stockings should be kept to a Vegas show, not the ASW floor.   It took several passings by them all over the casino and tradeshow floor to realize they were trying to brand something, but I don’t know what that was as the text was a little small.   I guess somebody had to some dough to blow and doesn’t know about branding effectively.  Although I would consider it a branding of an annoyance; they achieved that.

    2)      O2 is a luxury at Caesars.

    3)      There is some crappy overpriced food at Caesars

    4)      Caesars is confusing to get around the first time you walk in.  Everything is scattered and seems dysfunctional like a Jerry Springer show

    5)      Some big networks, which will remain nameless, seemed to not attract much attention at their meet market tables.  Very surprising……


    *********Pick AVG as your …read more

  • AVGProfile

    Let’s Make Affiliate Venture Group the Best CPA Network in 2012

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    Hey guys, as you know 2011 was a great year for Affiliate Venture Group and we would like to keep that momentum going in 2012. To that extent, I request each and every one of you to fill out this simple 2 question survey and pick Affiliate Venture Group as your favorite network.


    We do not claim to be the largest but always go the extra mile to support your requirements or concerns. Your response to this survey is crucial for the continuing success of Affiliate Venture Group in helping to formulate a profitable course of action in the current year.


    The purpose of this survey is to determine to what extent Affiliate Venture Group has benefited you relative to the other networks you may have worked with.  We will do whatever it takes to be your network of choice to let us know what we can do for you and we will make it happen.

    Fill it out here:  https://www.surveymonkey.com/s/BGTMJL2

    Your response and time is greatly appreciated.  Thank you!



    Ricky Ahuja

    Affiliate Venture Group



  • pic-gray

    Scrub this biatch

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    We had an amazing show at the Affiliate Summit and had a chance to meet some real cool people for sure. One of the guys we met was Brian McLevis, founder of ScrubKit.com as well as his lovely wife. We spoke a little about the industry at large and a bit about his business and decided this would be a great time for an interview, so here it goes:

    Brian, please tell us something about yourself.

    Well, my professional background is in System and Network Administration. I’ve got a wide array of varying background knowledge – everything from enterprise corporations to small business start-ups and the like.

    I’ve been hacking away at computers since the ripe old age of 13 and can still vividly remember the good old days back when I was running a single-line BBS system from my room. You see, at that time, running a BBS was considered “l33t” so to speak.

    More on topic, over the last decade or so I’ve become well-acquainted with any and all angles and avenues in regards to both the Internet Marketing and Fraud/Risk Management. Currently, I’m the Co-Founder of Scrubkit.com which is fast becoming the industry standard for fraud and risk management catering to networks, advertisers, and agencies.

    Overseeing the business-side of the company, I come up with all of the widely varied and creative fraud data points that ScrubKit helps monitor.  Chris who is the other owner of the system is the whiz bang lead developer that puts my ideas into code and always one ups the outcome of the ideas.

    How did you get you get a start in this industry?

    I actually ended up getting my first taste of the Affiliate Marketing industry in late-2006 via my brother (who works at a well-known adult dating site) when he turned me onto a bot that created different accounts, sent messages and did all sorts of basic functions within MySpace. And it was all completely automated.

    At the time, MySpace was still but a fledgling company and their code was, well… let’s just say that it was weak, poorly coded and full of tons of different …read more

  • MaxBounty Feature Image

    MaxBounty Presents the Affiliate Ball

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    In preparation for the ASW, I have gotten a chance to know Darren Blatt a bit – the mastermind behind the Affiliate Balls and truth be told, have been pleasantly surprised by his welcoming nature and candidness.  Till now I was never the one to partake in these events, but seems this has become a major force for sponsorships for the Affiliate Summit.

    Wanting to dig a little deeper, I connected with Darren on FB and thought we would do an interview so people can get to know the man behind the funk and the amazing Affiliate Ball – which btw this year is predominantly sponsored by the fine guys over at MaxBounty.

    Darren, tell me a little about how you got started with the Affiliate Ball.

    Back when I was in college at Ohio State I was working for a concert venue. I helped them book artists as I always had a feel for what artists were hot. Having this knowledge of how the whole process worked was key, it’s certainly not an easy thing to do.

    I started marketing online back in 1997. As I attending different trade shows back then I noticed the party scene was all the same. Free drinks at some bar with a DJ. I thought to myself, what if I raised money to pay for big name artists and gave exposure to the sponsors in return. Back then it was to promote my own consulting service which specialized in B2B internet marketing. I would give myself a main sponsorship and share the exposure with other paying sponsors. Well, it worked and my parties only got bigger and better. Over the years I’ve tweaked this model so sponsors can see more of a ROI rather than just branding.

    Now I do this full time and have many online marketing trade shows we do parties at. It started off for selfish reasons and a fun hobby. Now it’s a business model.

    What was/is the purpose of it, more of a social gathering place or a venue to make some serious contacts?

    The purpose was always to give sponsors an alternative marketing platform …read more

  • mister-rogers

    5 Marketing Lessons from Mr. Rogers

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    This is a post by Sam Ford,  Director of Digital Strategy for Peppercom, a PR agency.

    As my little girl grows up and gets interested in television and “brands” that appeal to her, I can’t help but think of those of my own early childhood. The brand she is exposed to the most is Sesame Street: It started with her diapers, moved into plush animals, and has manifested into a full-blown television love, fueled by the show’s release of a “Best of…” of its first 40 years on the air.

    For me, Sesame Street existed right alongside one of the most revered figures in television history: Fred Rogers.

    So, consider this a bit of a refresher course: the lessons marketing can learn from “the neighborhood”:

    1.) Relationship-Building Trumps Flashiness:

    It’s hard to imagine a children’s show getting less flashy than Fred Rogers. Most of the time, it was him directly addressing his viewers. He took us on trips to see a few guests. And he had people stop by. Even his “make-believe world” was of the decidedly low-tech sort. Yet, I don’t remember ever feeling bored when spending time with Mr. Rogers, because he replaced that flashiness by building an honest relationship with his viewers, by making the show constantly address “our” concerns…at least as best a television personality might do in the days of a one-way medium.

    2.) Don’t Promise More Intimacy than You Can Deliver:

    A few months back, I distinctly remember stumbling upon an episode of Mr. Rogers’ Neighborhood in a hotel room somewhere when the most extraordinary thing happened: Fred looked into the camera, and he said something along the lines of, “I’ve really enjoyed talking with you this week. I hope I have answered a few of the questions you’ve had. I really wish I could know each and every one of you personally, but unfortunately this television show is the only way we have to talk. If you have other questions that I haven’t answered, find someone you love and who loves you in your own life and ask them.” Really, is there a more perfect mindset that brands should take, online or off?

    For brands …read more