Why are we in business? 9 out of 10 internet/affiliate marketers surveyed will tell you the obvious choice, to make money. Totally understandable, we all have bills to pay and this recent Federal shutdown obviously hasn’t helped. However, while that should be one of your reasons, it shouldn’t be the main goal. The popular way of thinking about this now is known as the law of attraction. When you focus on the good things that you can do for those around you, you start attracting what you want to you. Your focus shifts to all of the wonderful and positive things you want in your life.
The purpose of any business is to solve a problem or fill a need. You do it by offering a product or service to the customer. If there is no need fulfilled or problem solved, there are no customers and therefore, no business. But there’s more and it always goes back to the customer. Every successful business owes it’s well-being to their customers and where do those people come from? Hopefully, you responded with, “the community” or in our case the “virtual community”.
So how does one go about giving back? The obvious choice is to fund local charities or ones close to your heart. You know, like the children’s clubs, churches and local chapters of national organizations (Red Cross, Salvation Army, etc.). They can be of any size as long as someone benefits. You spread good will and establish yourself as an upstanding member of the community.
Here are some companies doing good in our industry and certainly worth mentioning. BTW there are countless others that give also but specifically requested not to be mentioned as they prefer to give anonymously.
Jen Mansfield @ DigThrive
We donate a part of our profits to the WWF (http://worldwildlife.org/) as we’re big animal lovers. Our re-brand consists of using extinct animals on our site and our media materials. You can see our “coming soon” page here: http://www.wearedig.com/
Chad French @ PeerFly.com
Every year we give and help raise funds for Cystic Fibrosis and the Rotary Club. We also just gave/raised $25k for our local Early Learning Coalition who strives to give children a better start in school. This holiday season we plan on sponsoring some sort of food drive but haven’t figured out the plans yet.
Elissa Kamula @ eAvenue.ca
We work with a group called mmqtheatre.com to help fees children here and educate women on how to support their family.
Jay Weintraub @ NextCustomer.com
We tend to support friends who do runs, biking, etc. And, we give to charities on friends’ behalves during their time of need. The most recent gifts were to American Cancer Society and Benevolent.org.
Steve Howe @ Convert2Media.com
We are actually volunteering at our local SPCA this coming month as a company event for C2M and Mobooka etc. We are just starting to do this type of thing for the first time, so maybe we can get back to you later with details following the event.
Brian McLevis @ EnvyusMedia.com
Once a year we are involved in a hot rod (car) meet up where we all cruise to the local food bank and I usually write a check to them as a donation.
Through acts of charity and kindness we build an appreciation for the things we have, both big and small. It is not important how much you give – but the fact that you give. I am not typically one to quote religious or spiritual references – but this one seemed appropriate: