Tag Archives: Asians in Advertising

  • Byron post

    Asians in Advertising: IDz Media – Byron Kho

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    Byron Kho is the CEO of IDz Media, formerly InstantDollarz, an affiliate network and advertising solutions provider.  After graduating from the University of Pennsylvania in 2005, Byron helped build and develop IDz Media from loyalty website specialization to an affiliate network handling tens of thousands of clients.  IDz Media continues to do all development in-house, including its affiliate network software, the now ubiquitous Content Unlocker software it debuted in 2008, and exciting new products scheduled for release in late 2011.

     

    1) Byron, tell us briefly about yourself and how you got started in this industry.

    Before moving into this industry, I was conducting biomedical research into neurodegenerative diseases at Penn.  While fascinating, the bureaucracy and politicization of science was very frustrating and prompted me to look at opportunities elsewhere.  Initially as a side project, my business partner and I started developing websites back in 2004 and 2005 to varying degrees of success.  We ran all kinds of content sites, including a very popular MCAT preparation site, several ringtone sites, credit card comparison sites and other such ventures.  Our first financially successful hit was a shopping cash back program that very rapidly grew in sales and volume to grab a place right behind Inbox Dollars and FatWallet for a time.  We started out as affiliates working with content we enjoyed creating and sharing, but we picked up a lot of experience on the way and realized that we could do a lot more with our talents.  We then switched business models to helping others monetize their own content and generating value for advertisers.  Currently, we operate as an affiliate network and as an advertising solutions provider for all types of clients.

     

    2) Do you think being an Asian in this industry has hindered or helped you achieve the level of success you currently have or anticipated?

    I would throw age into the mix as well.  As a very young entrepreneur trying to pitch my wares to networks and advertisers way back in the day, age and race were definitely considerations I had to think about.  I assumed that everyone would take young people less seriously, …read more

  • Byron post

    Asians in Advertising: IDz Media – Byron Kho

    0                0

    Byron Kho is the CEO of IDz Media, formerly InstantDollarz, an affiliate network and advertising solutions provider.  After graduating from the University of Pennsylvania in 2005, Byron helped build and develop IDz Media from loyalty website specialization to an affiliate network handling tens of thousands of clients.  IDz Media continues to do all development in-house, including its affiliate network software, the now ubiquitous Content Unlocker software it debuted in 2008, and exciting new products scheduled for release in late 2011.

     

    1) Byron, tell us briefly about yourself and how you got started in this industry.

    Before moving into this industry, I was conducting biomedical research into neurodegenerative diseases at Penn.  While fascinating, the bureaucracy and politicization of science was very frustrating and prompted me to look at opportunities elsewhere.  Initially as a side project, my business partner and I started developing websites back in 2004 and 2005 to varying degrees of success.  We ran all kinds of content sites, including a very popular MCAT preparation site, several ringtone sites, credit card comparison sites and other such ventures.  Our first financially successful hit was a shopping cash back program that very rapidly grew in sales and volume to grab a place right behind Inbox Dollars and FatWallet for a time.  We started out as affiliates working with content we enjoyed creating and sharing, but we picked up a lot of experience on the way and realized that we could do a lot more with our talents.  We then switched business models to helping others monetize their own content and generating value for advertisers.  Currently, we operate as an affiliate network and as an advertising solutions provider for all types of clients.

     

    2) Do you think being an Asian in this industry has hindered or helped you achieve the level of success you currently have or anticipated?

    I would throw age into the mix as well.  As a very young entrepreneur trying to pitch my wares to networks and advertisers way back in the day, age and race were definitely considerations I had to think about.  I assumed that everyone would take young people less seriously, …read more

  • roland

    Asians in Advertising: MediaTrust – Roland Navarro

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    Here’s the next item up for bids in the Price is Right….oh sorry, wrong segment. This is however the next feature in my Asians in Advertising and I must say a quite impressive one to say the least. I have known Roland for a few years now and he has always gone out of his way to help anyone where he can. A truly nice guy.

    He is currently the Director, Strategic Development for MediaTrust, an online performance advertising exchange and technology company.  Prior to MediaTrust, Roland was a Partner at Tracking202 until the company was acquired by Bloosky Interactive.  He is currently an Owner at Haute Skillet, a culinary adventure and lifestyle company, and serves on the Advisory Board for an Internet Company in stealth mode.  Roland is  passionate about helping others; where he is currently a Trustee for the Ros Foundation, and serves on the PEACE Philippines Team for Saddleback Church.  Roland is currently an Executive Scholar at the Kellogg School of Management, and did his undergrad at UC Santa Barbara. Here is his story.

     

    1) Roland, tell us briefly about yourself and how you got started in this industry.

    Charles Wang over at DoubleUp Media, is a fraternity brother of mine.  He told me about affiliate marketing after I had recently left the Mortgage industry, so the timing was perfect.

     

    2) Do you think being an Asian in this industry has hindered or helped you achieve the level of success you currently have or anticipated?

    It’s really hard to answer that question.  You would think that nerdy and passive stereotypes would hinder your success in a normal corporate environment, but interactive performance marketing is a whole other world.  Perceived genius, social awkwardness, and back-breaking work ethic go a long way in this business.

     

    3) What are the top 3 factors that you feel contribute to your success?

    1.  Genuine love and respect for relationships
    2. World class don’t take no for an answer persistence
    3.  Word is gold do what you say integrity.

     

    4) Talk to us specifically about your experience and frustrations in dealing with people in the industry.

    Short term gain at the expense of …read more

  • sammy

    Asians in Advertising: Guppy Media – Sam Sim

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    Of all the recent posts I have done – I am frankly not sure where to start with this one :-) . From his nipple turning antics to constantly picking on his employees or eating more and working less at his office. I am honestly not sure how they get anything done business-wise with all this but he seems to be doing something right. In a recent trip to Seattle, Sam was gracious enough to pick up myself, my wife and my brother to show us his office and introduce us to his team and show us the inner workings of the aquarium aka offices of Guppy Media.

    Sam was born and raised in Honolulu and LA and resides in Seattle, WA.  Currently marred to Christine, has a daughter Jessica and son Justin.  On his spare time, he plays on a club soccer team, practice kendo, plays guitar, Xbox live (at night) and heavily involved a volunteer board member at my church.  Also, active with volunteering for world missions at his local church and of course spending time with family.  His favorite sports teams include UW Huskies, Seattle Sounders FC, Seattle Seahawks, LA Dodgers, Boston and Vancouver Canucks.   Graduated from University of Washington in 1995.  Favorite foods are:  Pho, Bibimbap, Sushi and Red Mango and Bubble Tea.

     
    1) Sam, tell us briefly about yourself and how you got started in this industry.

    My career in affiliate marketing got started when I changed my career as a stockbroker for Smith Barney and started business development with Zango / 180Solutions (current day Pinball Network).  I knew I wanted to be on more on the ‘tech” side of the industry, as I saw that many of my clients were making much more money than I was J And particularly in the late early 2000’s with the initial dot com bust, it was a perfect transition for me, with no prior experience in tech, to start in a biz dev role at Zango, driving installs and distribution.  I had always been a top performer and receiving sales and production awards as a stockbroker and fortunately, this naturally …read more