Byron Kho is the CEO of IDz Media, formerly InstantDollarz, an affiliate network and advertising solutions provider. After graduating from the University of Pennsylvania in 2005, Byron helped build and develop IDz Media from loyalty website specialization to an affiliate network handling tens of thousands of clients. IDz Media continues to do all development in-house, including its affiliate network software, the now ubiquitous Content Unlocker software it debuted in 2008, and exciting new products scheduled for release in late 2011.
1) Byron, tell us briefly about yourself and how you got started in this industry.
Before moving into this industry, I was conducting biomedical research into neurodegenerative diseases at Penn. While fascinating, the bureaucracy and politicization of science was very frustrating and prompted me to look at opportunities elsewhere. Initially as a side project, my business partner and I started developing websites back in 2004 and 2005 to varying degrees of success. We ran all kinds of content sites, including a very popular MCAT preparation site, several ringtone sites, credit card comparison sites and other such ventures. Our first financially successful hit was a shopping cash back program that very rapidly grew in sales and volume to grab a place right behind Inbox Dollars and FatWallet for a time. We started out as affiliates working with content we enjoyed creating and sharing, but we picked up a lot of experience on the way and realized that we could do a lot more with our talents. We then switched business models to helping others monetize their own content and generating value for advertisers. Currently, we operate as an affiliate network and as an advertising solutions provider for all types of clients.
2) Do you think being an Asian in this industry has hindered or helped you achieve the level of success you currently have or anticipated?
I would throw age into the mix as well. As a very young entrepreneur trying to pitch my wares to networks and advertisers way back in the day, age and race were definitely considerations I had to think about. I assumed that everyone would take young people less seriously, …read more