Fehzan “Lock It Up” Ali
I’m 21 years old, currently a full time student at the University of Texas at Austin (go Longhorns), and run Adscend Media along side my team full time! I started in the industry at about 15 just creating random websites and monetizing them. When I was 17, I got very serious and opened my own referral incentive website called MacroBucks. The model of business was for users to refer their friends and complete free trials/purchase offers to earn towards a gift. For example, it would take 2 referrals to earn a prize equivalent of $80. I no longer run it, but between 2007 and 2009 we shipped over $700,000 worth of free gifts to our users and it was a big success.
I met a ton of people along the way and decided to open Adscend Media with Jeremy Bash in August 2008 and we launched in February 2009. My inclination was to stay within the incentivized industry and that led us to developing a content unlocker. From there, we started realizing the possibilities of content unlocking with legitimate content and the rest is history!
2) Do you think being a Pakistani in this industry has hindered or …read more