CEO SPOTLIGHT: FULL FRONTAL ROI, NICHOLE KELLY
I am very excited to post this interview with Nichole Kelly as it has been in the works for some time. I somehow came across one of her blog posts on social media on The Social Examiner and thought I would reach out to her and introduce myself. Ironically enough she used to work in my hometown of Beltsville, MD. Nichole Kelly is the CEO of Full Frontal ROI Consulting and publisher of FullFrontalROI.com. She has been cited as a leading social media measurement expert by Forrester and HootSuite for her unique approach to bottom-line metrics. She is also a contributing writer for the leading social media blogs Social Media Explorer and Social Media Examiner. Here is her story.
1) Hi Nichole, please tell us briefly about yourself and how you got started in this industry and moreover, your forte’ into social media.
My career start is actually an interesting story. I started as a graphic designer for the Federal Reserve Bank. At the time, I didn’t have an undergraduate degree, had two children and went through a horrific divorce while living on macaroni and cheese. I always leaned towards marketing and creative problem solving, so I put myself through school while working 3 jobs and was successfully able to work my way up the ranks. Shortly, thereafter, I was running marketing teams focused on developing creative strategies that were efficient, scalable and measurable. When social media started to become more popular I jumped in to review how it would apply to business marketing and then received my first challenge, “You can’t measure social media.” Since then I have crossed over to integrating measurable social media strategies full-time and now own my own social media consulting firm. My start was actually fairly traditional for a corporate marketer and I’ve used that knowledge to look at social media from a holistic perspective.
2) Your blog is referred to as “Full Frontal ROI” – please elaborate how did this name come to be?
Ha ha…well, it’s not as dirty as it sounds. In social media transparency and …read more