Having been in the space for seemingly countless years, I get to meet many truly awesome people. There are some that exude an aura of success but go one step further to help others achieve the same. Though I personally have never generated any significant traffic for his network, Kevin has ALWAYS extended the courtesy and respect to me as he would to any of his super affiliates and that goes a long way in my book.
It is solely because of this I wanted to dig a little deeper and find out a little more about the man they call, “The Click Father”.
1) KEVIN, CAN YOU TALK A LITTLE BIT ABOUT THE GROWTH THAT YOU’VE EXPERIENCED IN THE PAST FEW YEARS FOR XY7 AND XY7ELITE?
We have experienced exponential growth in the last 6-9 months. I attribute this to concentrating our efforts on building relationships with solid, quality-oriented media buyers and advertisers that understand the delicate balance of a win-win environment.
We started to see a major shift when we focused our efforts on specific verticals and media types. We pride ourselves in being masters of our trade and realized that the “jack of all trades is the master of none”. Therefore, by focusing on our specialty, we do a lot more business with lot fewer people. Today, we are able to work hand in hand with each affiliate on overall goals and strategies which allows us to celebrate a lot more success with each relationship.
2) IN A TIME WHEN OTHER NETWORKS HAVE SHUT DOWN, FOLDED, GONE AWAY – YOU HAVE MANAGED TO UNDERGO PHENOMENAL GROWTH – WHAT WERE THE DRIVING FACTORS BEHIND THIS?
Our core strength is the ability to understand and adapt to changes in the marketplace. Our market is continually changing. Once you embrace that fact and “ride the wave”, one can enjoy success.
3) WHAT MAKES YOUR NETWORK UNIQUE?
First, we know what works because we are media buyers ourselves. Almost every single person on our team buys media.
Second, when we call affiliates, we call with a purpose. The biggest complaint affiliates have is they get called by an average …read more