Paul Chaney, known to many as “The Social Media Handyman,” is an Internet marketing consultant, popular speaker, trainer and author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley.
Paul provides Internet marketing and social media consulting services to small and medium businesses, agencies and non-profit organizations. His expertise lies in effectively combining the conversational marketing aspects of social media with conversion mechanisms that are fully aligned with business objectives. His “Social Media That Sells!” system is one every small business should use.
Paul is a sought after speaker on the topic of social media marketing. Since 2005, he has led numerous business blogging and social media workshops, including the first ever such seminar to be held in Asia. Paul is a Technical Editor for Pearson and Wiley publishing and has worked on most of the For Dummies series books related to blogs and Internet marketing that have been written. This is my interview below:
1) Paul, please tell us briefly about yourself and how you got started in this industry and moreover, your forte’ into social media.
My involvement with the internet from a marketing standpoint spans 15 years, from 1996 to now. I began by doing web design part-time, then became the webmaster for a non-profit organization for several years. That’s where I really cut my teeth on new technologies – blogs, RSS, email marketing, etc. We used the Internet for fund-raising and online advocacy. Following that I started an Internet marketing consultancy, helped found a business blogging start-up, wrote two books on blogging and social media, and have been back out on my own for a year with Internet marketing consulting version 2.0.
My first intersection with what we now refer to as social media revolved around blogging. In 2004-2005, we did not have Facebook, Twitter and all the other cool tools we use everyday. Blogging was just about all their was and …read more