This is a blog post by Daniel Scocco.
On the latest State of the Blogosphere report, Wikipedia claimed that they are tracking over 156 million public blogs. That is a freaking lot of them. If we take into consideration standard websites as well, this number will be even bigger. The result? Hundreds, if not thousands of blogs and websites on virtually every single niche on the web.
You can also bet that a good percentage of those will be offering outstanding quality content just like you do, so the competition is fierce.
Under those circumstances, how can you make sure that your blog or website will stand out of the crowd and attract visitors?
In one word: branding.
Bricks and mortar businesses have discovered the importance of branding decades ago, but on the web this is a relatively new trend (just five years ago you didn’t have that many websites around after all).Below we are going to cover 10 ways to brand your blog or website efficiently.
1. Having a Clear Purpose
You must have a crystal clear vision about the purpose of your website, and you must communicate that to the visitors as well. They must know why they are visiting your website. Why it is worth their time.
“I am going to write about tech” ain’t going to cut it. What part of technology you are going to write about? Gadgets? Web 2.0? What angle you are going to have? Breaking news? Deep analysis? Where will the value to your readers come from?
You need to be able to answer to those questions easily.
Your aim is to make people associate a concept or thing with your website. If I say online video, you are going to think YouTube. If I say funny pictures of cats, you are going to think I Can Has Bheezburger. If I say gadgets, you are going to think Engadget or Gizmodo.
You get the idea. Now you must make this with your own website. It is not easy, and it takes time, but you should always keep this principle in mind.
2. Being Consistent with the Writing Style
There are many studies confirming that the …read more