This is a guest post by an SEO Expert who has been handling many of my internal projects. I have been so impressed with his work, I just had to have him do a post and give us a rundown on the most recent Google update.
Tell us about the recent Google update
Google is always been the major source of search engine traffic to most of the websites. It isn’t an easy game to place our websites on first page of Google. We do on-page and off-page Search Engine Optimization (SEO) to get on track with our competitors on Google. All the well documented SEO techniques are valid until Google’s recent update informally known as the “Google’s Farmer Update”.
What caused Google to do this update?
Google’s primary goal is to churn through all available websites and return the most important and relevant websites for the keyword in search.Recent news indicates that JC Penny.com managed to get into high rankings with their aggressive SEO tactics, which included the use of link farms. Google’s algorithm takes into account multiple criteria to rank a website. One crucial criterion is to have links from one website to another. Having in-bound links from popular related websites increases the search engine rankings of our website. This is what led JC Penny to top rankings in Google which is against Google’s SEO guidelines. So curb these techniques and to devalue the websites that uses these techniques Google has updated their algorithm.
What’s the net effect of this change in Google’s search algorithm?
Google started to penalize websites that copy content from other websites.Also websites that have few pages of content that doesn’t provide much value to the websites are punished to restrict their web rankings. By this way Google can provide the most relevant and valuable information to users. You might have observed plummet in your keyword rankings. If your website hasn’t seen any drop in rankings then your site may not affected with this recent update. Keep an eye on the analytics to find out the inbound links to your websites.
What needs to be done to maintain or achieve high …read more