Tag Archives: SEO

  • Saamrath3

    Why is Search Engine Optimization (SEO) Important?

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    The Internet has provided numerous ways to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.

    With this in mind, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one’s website get past the millions of other websites and eventually be noticed by its target audience?

    Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization’s goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.

    There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Adwords system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.

    The second way of getting high rankings from search engines is through organic searches. Search engines evaluate websites by using what they call “spiders.” These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.

    Traffic

    The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal.

    The power of the search engine should not be …read more

  • google-algorithm-change

    Google’s latest search change highlights importance of unique content

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    A change this week to Google’s formula for determining search rankings serves as a reminder to online retailers about the importance of including original content on their e-commerce sites.

    Google doesn’t normally announce tweaks to its search ranking algorithm, and though this change merited a Google blog posting Thursday evening, the details are typically vague. But Google says the changes will affect nearly 12% of searches, and will push sites that the search engine considers higher quality closer to the top of search results.

    “This update is designed to reduce rankings for low-quality sites—sites which are low value-add for users, copy content from other web sites or are just not very useful,” according to the blog posting from Amit Singhal, Google fellow, and Matt Cutts, a Google principal engineer.  “At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

    But, at the least, the change highlights again the importance that Google places on unique content for search rankings.  “Retailers that simply use the web copy from manufacturers or other resellers and don’t add anything new will have a harder time competing with all the other resellers that are doing the same thing,” says Mark Hawks, founder of SEOSavvy, a web marketing firm. “Unique content is very important for retailers and e-commerce.” Online textbook retailer eCampus.com moved up in natural search rankings by loading up its web site pages with more original content, including its own product descriptions and user reviews, vice president of marketing Mark Carson explained last week at the Internet Retailer Web Design & Usability Conference in Orlando.

    The changes could benefit retailers indirectly, says Joshua Bixby, co-founder and president of …read more