Tag Archives: social awkwardness

  • roland

    Asians in Advertising: MediaTrust – Roland Navarro

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    Here’s the next item up for bids in the Price is Right….oh sorry, wrong segment. This is however the next feature in my Asians in Advertising and I must say a quite impressive one to say the least. I have known Roland for a few years now and he has always gone out of his way to help anyone where he can. A truly nice guy.

    He is currently the Director, Strategic Development for MediaTrust, an online performance advertising exchange and technology company.  Prior to MediaTrust, Roland was a Partner at Tracking202 until the company was acquired by Bloosky Interactive.  He is currently an Owner at Haute Skillet, a culinary adventure and lifestyle company, and serves on the Advisory Board for an Internet Company in stealth mode.  Roland is  passionate about helping others; where he is currently a Trustee for the Ros Foundation, and serves on the PEACE Philippines Team for Saddleback Church.  Roland is currently an Executive Scholar at the Kellogg School of Management, and did his undergrad at UC Santa Barbara. Here is his story.


    1) Roland, tell us briefly about yourself and how you got started in this industry.

    Charles Wang over at DoubleUp Media, is a fraternity brother of mine.  He told me about affiliate marketing after I had recently left the Mortgage industry, so the timing was perfect.


    2) Do you think being an Asian in this industry has hindered or helped you achieve the level of success you currently have or anticipated?

    It’s really hard to answer that question.  You would think that nerdy and passive stereotypes would hinder your success in a normal corporate environment, but interactive performance marketing is a whole other world.  Perceived genius, social awkwardness, and back-breaking work ethic go a long way in this business.


    3) What are the top 3 factors that you feel contribute to your success?

    1.  Genuine love and respect for relationships
    2. World class don’t take no for an answer persistence
    3.  Word is gold do what you say integrity.


    4) Talk to us specifically about your experience and frustrations in dealing with people in the industry.

    Short term gain at the expense of …read more