Tanya “La Gringa” Alvarez
Tanya is a Miami native of Colombian heritage. After graduating from Wellesley College with a BA in International Relations, Tanya dove head first into the marketing world and has collected over fifteen years of international/US experience and an extensive resume, including serving as vice president for three online media companies. By 2004 she finally spread her entrepreneurial wings to start her own company in New York City: Blink Ads. But don’t think Tanya means strictly business. She also enjoys running and has boldly completed the 2001 Boston Marathon, 2005 New York City Triathlon, 2009 New York City Marathon and the 2009 Timberman Half Ironman. Tanya’s other passion is traveling to exotic locations.
1) If you would be so kind, please tell us about yourself and what you are currently doing.
I grew up in Miami in a Latino family, we are of Colombian roots. I moved north to attend Wellesley College where I got a B.A. in International Relations and afterwards I jumped right into the marketing world. I amassed a lot of experience and in 2004 I decided to start my own company. I am currently the head of BlinkAds, a performance-based global media company with presence in both the United States and Latin America. We connect advertisers and publishers in an effort to maximize each other’s ROI. Our whole team is bilingual and bicultural which gives us a better understanding on how to target the 50 million and growing US Hispanic market. It’s not about language anymore. It’s about tapping into the hearts and mind of the Latino via cultural and emotional cues.
2) How did you find yourself working in the Affiliate Marketing industry?
In 2001 I started working for a company that focused on co-registration and e-mailing. I call it the Wild Wild West era of the Internet when email CPMs were going for $15. I’ve watched it grow from the early days of contextual, co-reg, pops, banners, search to call centers, SMS and now the exciting world of social and mobile media.
3) How have you found this industry to be? Was it what …read more