Over the last couple of years native advertising has become one of the major sources of traffic comparable in size with Facebook ads. Since website visitors got immune to buy-now ads, the native format became a lifesaver for the entire industry and a reliable source of income for affiliates.
So How to Earn with Native Ads?
To actually start benefiting from your advertising campaigns, choose a reliable and efficient network. Even though there is plenty of them now, only a few companies were the pioneers of the “native advertising movement” back in 2000s. For instance, one of the first global networks – MGID – introduced its content discovery platform 10 years ago and turned it into an efficient promotional technology with an impressive targeting capacity.
But it’s not only the fact that MGID has been playing the native field for a while that made us choose it for the review. According to their clients’ feedback, this network is a great place to start your work with native advertising. Here’s why MGID earned so many loyalty points:
1. Guidance from the start
MGID’s managers will contact you as soon as you sign up on the platform. You don’t even need to make a deposit. Your manager will clarify all pre-deposit details. Needless to mention not all ad networks are this newbie-friendly.
2. Personal account’s support
Although MGID’s interface is user-friendly and the process of creating, targeting, and managing the campaigns is pretty straightforward, you can contact your account manager when in doubt. He will point to the “hot” opportunities and advise the angles worth testing.
3. Free creatives
The services of MGID’s creative team is at your disposal free of charge. Although you can make ads on your own, you should not neglect the skills and experience of their in-house designers, copywriters and interpreters. They can come up with really brilliant ideas for attention-grabbing and yet relevant ads.
4. Campaign optimization
MGID offers a number of tools for effective optimization:
- Price Recommendation Engine: this feature provides a clear view of how your bid affects your reach, taking all targeting parameters into account, and shows what percentage of available traffic your campaigns are receiving.
- Selective Bidding for Sub-sources allows you to adjust the bid price not only for the whole placement, but also for each sub-source. It shows all the info: the maximum bid you’ve set, clicks, money spent, average CPC, and the number of conversions. Based on this information, you can decide which publishers to turn off and which placements, ads, GEOs, operating systems, browsers to raise your bid on.
- Traffic Insights: smart algorithm advises you on targeting with low competition or better performing sources, allowing you to get more traffic and, consequently, increase your ROI.
5. Statistics
When it comes to boosting your campaign’s performance, your hands are tied without the statistics. MGID gives their clients access to all the info about the impressions, clicks, money spent, average CPC, and average CTR. You can select the stats by period, domain, region, country, OS, etc.
Which Offers Perform Best with MGID?
Currently, MGID’s best-performing verticals are healthcare, bizopp, dating, gambling, and desktop gaming. The best GEOs to advertise in are United States, United Kingdom, Viet Nam, India, Indonesia, Mexico, and Italy.
With regard to the specific GEOs and best matching verticals for them, here is a short list for each:
- United States: Dating, online games, men’s health, browser extensions, gambling, weight loss, lotteries
- Viet Nam: Money-making / binary options, home improvement (energy saving), women’s health, nutra, men’s health, weight loss, detox
- United Kingdom: Dating, money-making, cryptocurrencies, online games, casinos
- Germany: Online games, gambling, money-making
- Thailand: Money-making, nutra, diet, binary options
- India: Diet, money-making, healthcare, beauty
- Romania: Hair loss, weight loss, varicose
- France: Dating
If you have any doubts about which category to choose for your offer and what kind of creatives and landing pages can or cannot be used on the platform, be sure to read MGID’s creative guidelines
Step 2. Targeting
In this section, you adjust your offer to target your desired audience.
MGID offers a wide variety of targeting options, including:
- GEO (country + region)
- Browser (11 options available now)
- Browser language
- Devices and OS (Desktop, Mobile, and/or Tablet and the respective OS version)
As you set up your targeting, make sure to check out the Traffic Insights.
Step 3. Limits
To make sure you don’t exceed your planned budget, MGID provides the ability to set daily caps not only by budget, but also by the number of conversions or even clicks.
Step 4. Tracking Tags
Use it in case you need to set up UTM tags. If you want to set a Postback in the next Step, add a click ID token from your Network in the custom tracking tag.
Step 5. Conversion Sensor
There are two ways to track conversions with MGID. If you have a content promotion campaign, you can place the respective code on your pages. Another option is using a Postback URL and setting goals for your campaign.
If you decide to use a tracking code, just click on the “Get Tracking Code” button to generate your sensor code. Then, copy and paste it in the source code of every page you want to track the conversions from.
Use Postback option if you’re not a direct owner of an offer and don’t have access to the offer page’s source code.
Congrats, your first ad campaign with MGID is ready! Once your ads are approved, your campaign goes live.
But still, experience is the best teacher. You have to try this system to check out all of its features and appreciate its advantages. And remember: your account manager is a crucial part of your MGID experience: it’s a person you can address with questions about setting up your campaigns, traffic volumes, top-converting GEOs or any other doubts and issues you may have.
The conclusion is obvious: if you are looking for a decent network to try native advertising, MGID could definitely be the one.
There once was a time when you needed to have a large business in order to have access to all of the best tools that are needed to thrive in the advertising arena. There once was a time when the average Joes had to struggle all alone if they wanted to be successful. Those times are behind us since Konnektive CRM entered the stage.
Fraud is almost an inevitability in any existing affiliate marketing. But, while you can’t stop fraudsters from trying to attack you, there are ways an effective affiliate manager can minimize bad activity in their programs. These steps will avoid situations like paying illegal commissions, harm to your brand, the ability to keep your ethical affiliates and most of all the consumer trusts between the business and clients.
Attention to detail is important in business, but you’re not expected to remember everything from memory. Keep track of all your activity logs, any reports, and records, and verify for unusual activity. Inspect your URLs to spot any potential typo-squatters, and if anything seems irregular then investigate it. When you have an unusual surge of traffic or suddenly witness a spike in sales or leads, don’t chalk it up to coincidence. If an affiliate is making $500 one month and suddenly they reach $50,000 in a week, then something is not right. A possible scenario is that the affiliate is exploiting the system or is perhaps bringing invalid leads. Any sales you gain from this type of behavior are potentially fraudulent and will end up costing your business money. Don’t let the sudden popularity get to your head, and keep a track of any potentially illegal transactions with stolen credit cards or canceled transactions after the commission for the sale has been paid. You’ll always want to do your best to keep track of all the numbers.
